Undoubtedly, Search Engine Optimization or SEO holds great significance for online marketers and businesses. Over 68% of online experiences begin with a simple search engine, whereas organic searches are accountable for 54% of all web traffic. SEO-generated traffic is ten times higher than social media and five times higher than PPC advertising, reports Google. But, how to write SEO optimized content for people and search engines!
Google never discloses each factor of the ranking algorithms, forcing SEO specialists to make informed guesses. SEO experts know that Google keeps changing its algorithms to enhance the user’s search experience.
So, how do you ensure your content is ranking higher on search engines and landing on the first page of SERPs? The answer is to integrate SEO copywriting into your existing content marketing strategy. Your content marketing strategy must fulfill two important goals: appealing to the end-users and solving a specific problem.
So, how to create SEO-optimized content that can meet these goals? It is possible with SEO copywriting. This comprehensive guide will help you understand what SEO copywriting is and the steps to optimize your content for end-users and Google’s ever-changing ranking algorithms.
What is Copywriting?
Copywriting is the skill of producing promotional and informative content to ignite or trigger the urge in end-users to subscribe to a list, buy a product, or take actions to enhance your appeal to readers, prospects, clients and customers.
A copywriter is an experienced professional with rich expertise in creating copies for promotions, advertisements and customer engagement. They are also called the creatives in the digital marketing world, and SEO copywriters customize this into their SEO optimized content.
A copywriter is a skillful professional who knows the target audience, understands their likes and dislikes, and uses terms and sentences that attract them. They use phrases, words, headlines, paragraphs and sentences that trigger readers to take action. Professional copywriters know how Google reacts to specific phrases and words, especially long-tail phrases and titles.
If you want your online business to survive and thrive in the ever-changing world of SEO, write informative and engaging content that is persuasive, informational, and SEO optimized. You need to do it regularly because it is part of user experience, as accessing new and relevant content is always on demand.
What is SEO Copywriting?
SEO is the commonly used method to enhance a site’s ranking on SERPs, especially the Google Search Engine. SEO Copywriting follows the same rule but only focuses on SEO content writing best practices to maximize readability and value for both end-users and Google.
Google keeps changing its algorithms to make search results relevant to end users. So, copywriters who focus on developing the best site for audiences are already optimizing the site for higher SERP ranking. SEO copywriting is the process of content creation that:
- Search engines can index and understand
- Shares relevant content for their search queries
- It is engaging for readers who share it and continue reading
- It is optimized effectively so that search engines and viewers can read it easily
- Comprises targeted phrases and keywords users are searching for
These SEO content writing tips will help you create SEO-optimized content to encourage readers to take necessary actions, like subscribing to the newsletter, buying a product and more. But, the prime focus must be on quality content, and a call to action is secondary.
How to Write Content that is optimized for Google and easy for People to read?
There is a complicated balance between writing for humans and writing for Google. When you solely write for Google, you have to produce stiff content and use SEO-friendly sentences with proper placement of keywords. But, for humans, you have to write differently so that the audience can understand and read. However, such content may not rank on Google because it may lack targeted keywords used by Google to rank.
If you master the SEO copywriting best practices listed below, maintaining the balance will become easy, and you can write content for audiences and optimize for Google.
Keyword research is important before you begin writing. You need to find specific keywords relevant to your site’s established niche and with low competition. It will help your site land on the 1st page of SERPs.
Tools like Keyword Planner can help you find targeted keywords for your next content project. You must look for long-tail keywords for your content writing. Long tail keywords help in creating more user targeting content which serves the search intent of users.
SERP Intent or Search Intent is the process of putting the targeted keywords and topics into perspective based on why people are searching for the keyword on search engines and how they intend to use the extracted information.
It is one of the most important SEO writing tips to understand the search intent as it allows you to focus on your targeted audiences based on their queries and intent of using Google. Understanding the search intent behind each targeted keyword is as important as the keyword itself so that you can optimize the content to fulfill the audience’s expectations and needs.
Plan and Arrange Your Content
Before creating SEO-optimized content, finalize your content writing plan. Search engines, especially Google, reward organization and readability. So, you must spend time planning content and ensuring it is in flow and well-presented. Find answers to the following before you start writing. It will help you understand how to write SEO optimized content.
- What is the purpose of writing the content? Do you want to update readers, educate them or promote a service or product, and solve and answer a query?
- What do you want to achieve, and what is your end goal? Do you want to increase the influx of web traffic for any targeted keywords? Do you want your readers to take action?
- Who is your target audience? You must know who will search and read your content and optimize the content accordingly.
- What are the logical tips you need to include? The content must highlight a problem and then provide a solution to address the problem.
- What would be the best structure for the content? For example, how-to articles will be written differently than content that solves queries.
Finally, you need to outline the title, headings, subheadings and bullet points to have a logical plan when you begin writing.
Structuring the Content
Readability is the key to success, not only to secure a higher SERP ranking but also to grab the reader’s attention. Don’t overlook opportunities like this:
Visual Media – Long sentences are always difficult to read. If your target audience struggles to read the content, don’t expect great favors from Google. Break paragraphs with videos, images and white space. Use helpful tools for SEO content writing to know how and where to insert visuals and images.
Subheadings – Make your content easier for readers to read through and scan content and locate the valuable sections based on their interests.
Lists – Write the important points in bullets or create a list of points wherever necessary. Lists increase readability and are a favorite point for Google when creating information in snippets.
The inverted pyramid method is the common writing structure in the content writing world. It helps organize content by placing crucial information at the top. The readers will have brief information in the beginning, and the later paragraphs elaborate and share examples.
We have covered how you can write SEO optimized content for your target audience. Thorough research & planning is very crucial when it comes to content writing, as these are the factors that make SEO copywriting successful.
Keep your target audience and keywords in mind as you start writing and maintain a natural flow in the content. Avoid keyword stuffing or using long sentences. If you meet the crux of your topic, the phrases and keywords will seamlessly fit into your content. Always strive to feed the users search intent.
Finally, don’t forget you are writing content for people and optimizing it for Google. So, keep the content easy for Google to highlight the main points and make it readable for humans. The important thing to remember is that SEO Copywriting is a process, and with research and planning, you can achieve high success.
Use these tips on How to Write SEO Optimized Content and see web traffic increasing in multiples. These strategies will help generate more traffic and enhance your brand while encouraging you to love copywriting. Seek help from SEO experts if you are not confident with the copywriting process.
Frequently Asked Questions
What is Meant by SEO Optimized Content?
SEO Optimized Content is the content presented and written in a way to make Google understand and serve the content to the targeted audience. The content optimization process is to ensure that the content is attractive for end-users and Google.
How Do I Create an Optimized Content?
You can create optimized content by finding the right keyword and topics, establishing the content structure, managing keyword density, adding visuals, interlinking and covering the topic in depth.
What is SEO Content? How Do You Write Content That Ranks?
SEO Content is optimized content written to rank high on SERPs. The content is written using specific keywords to rank higher. Content has greater volume and low keyword difficulty. It is written to be optimized for search engines.
How Do You Write SEO Content 2022?
You have to write SEO content using the following tips:
- Understand the KPI of content
- Create structure according to strategy
- Use SEO keywords
- Make headers
- Use the right tone
- Include relevant links
What are the Keys to Content Optimization?
The key to content optimization is creating trust and optimizing content. Focusing on quality, web content optimization, developing domain authority, adding relevant CTAs and optimizing visuals.
How Do I Optimize Content Using Keywords?
You can optimize content using organic keywords, including choosing targeted keywords, using keywords on the page that is getting indexed, improvising the search listings for targeted keywords, and updating and adding headlines.