Internal Linking In SEO: Best Practices & Benefits

Team TypeStack
Team TypeStack ...
Nov 22, 2022  . 8 min read
Table of Content

The benefits of internal linking can change the face of your website! Internal links help you optimize your content for the target audience. Internal linking is good for SEO, enhances user experience, and drives more conversions.

Don’t just give your audience what they’re looking for but more! Most websites usually talk about the subject and do not offer information beyond the topic in question. Users are always looking for more than what they expect. The benefits of internal linking can help change your SEO game!

The main task for any creator is to design a seamless and efficient website architecture. The internal linking strategy is for you if you’re bored of outdated website content and want to make your website engaging. An enhanced user experience generates more engagements and increases website traffic. Want to strengthen content marketing? Learn about the benefits of Internal Linking, and you’re good to go!

Are Internal links good for SEO?

How can internal links make a difference for SEO? Websites are always competitive, and internal linking in SEO is crucial for enhanced user experience. Search engines like Google appreciate an easily usable and crawlable website. Internal linking helps improve crawl efficiency and your website’s ranking in search results. The sooner you adopt the internal linking strategy, the sooner you can reap its benefits.

Not only does internal linking help your overall SEO strategy but provides various benefits:

  • Enhanced user experience
  • Improved engagement metrics
  • Efficient website architecture
  • Improved conversion rates
  • Tells Google which keyword you want to rank

Curious about what is internal linking? Let’s find out more!

What Is Internal Linking?

Is internal linking in SEO new? Yes & No!

Internal linking has always been the talk of SEO experts, but they’re learning its importance now more than ever. Internal links are hyperlinks from one of your web pages to another page in the same domain. Internal linking brings a technical and strategic perspective to a website’s reach. The right strategy allows users to discover, engage and learn more from your website.

So does interlinking help SEO? According to reports, Google’s John Muller once stated that internal linking beyond site breadcrumb navigation is the best way to tell Google what kind of content is most important.

Let’s understand what’s internal navigation first. In technical terms, internal navigation uses breadcrumb-structured data and lets users go back & forth between different categories of your website using breadcrumb navigation.

Why Is Internal Linking Important For SEO & Why You Need It?

SEOs don’t see internal linking as a way to push websites in search. But it’s also true that websites having a clear and structured architecture are more likely to rank higher because of increased visibility.

Before we learn about the benefits of internal linking and how to develop an internal linking strategy, we must know how to use internal links and why we need them. The three main reasons are:


The amount of content on a site directly affects its SEO performance. Regular posting of new content from blogs, articles, and category pages can get greater visibility in SERPs. The more quality content, the faster your site rankings may increase.

Internal linking helps improve crawl efficiency. When you publish new content using internal links, search engines can quickly crawl and index your pages. Internal links make sure your content reaches SERPs faster.

Become Authoritative & Bankable

Google prefers the most trusted and authoritative content to rank higher in search results. For example, when you are the first source to tell a story, that is authoritative. Another way to make your content authoritative is by improving its quality. To strengthen a page’s authority, interlink it to the most established content you have.

Pages that have better site architecture are considered bankable and authoritative. Internal linking not only makes your website appealing but informative and easy to understand for users.

Increase In Indexation Rate

Did you know improving internal links can increase your indexation rate? Yes, a clear internal linked structure increases your indexation rate. When each page of your website is indexed and interlinked with each other, crawlers can easily find every piece of information that is relevant to the page. Another way to improve the indexation rate significantly is to establish relevance between internal links and URLs in the XML sitemap.

Internal Linking: How to do it?

Internal linking is a way to let search engines find your most important content. Now, let’s understand how to develop an interlinking strategy. Revamping your existing internal links structure can save you time and money. Identifying target keywords can help create relevant internal links. Developing an internal linking strategy can be done in two ways.

Revamp the Existing Internal Link Structure

Remember to have accurate anchor text that is most relevant to your page. Anchor text can help determine the topic for users and Googlebot.

It is best suitable when anchor text captures all aspects of your page.

Improve your existing internal linking structure by correcting the most common mistakes. Avoid using generic anchor text. Optimizing anchor texts allows you to choose which keywords you wish ranked higher.

Build Keyword Mapping For Internal linking

Set your goal, and identify the target keywords you want to push in the SERPs. Once you have your targeted keywords, identify the landing page, and build a unique internal linking structure.

When you improve internal linking, you improve the overall user experience and content display approach. Want to know more about how the benefits of internal linking are helpful for SEO? Let’s find out!

7 Benefits Of Internal Linking For SEO

Internal links help build relationships between content assets and logically connect more pages to your website to deliver more information. Internal links can help search engines like Google to better understand your website content.

Understanding the benefits of internal linking can help you optimize your page for a target audience.

Enhance user experience

Get rid of the one-size-fits-all approach with internal linking! Build an interesting, unique, and engaging online experience for your users. Internal links can help you build connections with the audience on topics they find interesting. Enhance their experience by providing relevant content through internal links.

Improve engagement metrics

Internal linking can improve your engagement metrics! Audiences spend more time on your page when they have more to explore. Internal linking is the best way to reduce bounce rate by providing a clear content structure.

Drive users toward conversion

Internal linking improves site navigation. Creating links on your homepage can help in content marketing. Analyzing the buyer’s journey can help strategically place internal links on your page.

Build your website architecture

Give users a comprehensive online experience. Internal linking helps create a structural website architecture organized by various topics and subtopics that make sense from the homepage.

Improve crawl efficiency

Keep things simple and easy to crawl for good search results! A strong network of internal links can improve your page speed to minimize the time taken by crawlers to render your pages. Search engines crawl URLs present in the sitemap more than others, so keep it updated.

Build your link equity

So how does internal linking help SEO? The easiest way to build link equity is by linking relevant pages together. Link equity is the measure of authority that passes from one page to another.

Let Google know which keyword you want to rank

Once you have control of adding internal links to your page, search engines like Google can easily understand keywords and page associations with the help of Anchor text. The anchor text helps provide context to both users and Google.

Internal linking gives you an added opportunity to let the search engine understand which page should rank for which keyword to boost relevance. When you use internal links strategically, it helps spread link equity throughout your web page.

How To Prioritize Your Internal Links?

The benefits of internal linking are endless once you get it right! Just like other SEO topics, exploring and finding the nature of internal linking in SEO is just a matter of how much time you can invest in learning.

Start with appropriately prioritizing your internal links when you build a website. At the time of revising your existing pages try the internal linking strategy. The main goal is to create purposeful and intelligent internal links that your users love. Ideally, the best way to create a unique internal linking workflow is to spread internal links strategically on the webpage.

  • Firstly identify the spots where you can place internal links, collect intensive information about subtopics relevant to your topic and build a content infrastructure.
  • Prioritize your internal links to let Google know where you want users to focus. When you boost the relevance of your content by creating worthy internal links, your website rankings improve.
  • Improved page speed allows the website to drive more user engagement.
  • Monitoring your interlinking efforts requires data, and you must have a birds-eye view of your data. Create a dashboard to track all your interlinking efforts. The more people read your content, the more likely your page will attract new visitors.
  • It is wise to promote pages that are already doing well. Build a relationship with your users by sharing the links to your web pages on social media.

There exist incredible opportunities when you learn and use the benefits of internal linking. Internal linking not only improves navigation but allows the crawling of web pages previously inaccessible to search engines. Take a plunge and allow your website to make headlines with internal linking!