Introduction to Google search console

Team TypeStack
Team TypeStack ...
Dec 05, 2022  . 3 min read

This blog will cover Search Console basic/intro in detail and how it can help you succeed on Search and the web in general.

Search Console is a free tool from Google that helps website owners, SEO professionals, and developers understand how they're performing on Google Search and what they can do to improve their search to bring more relevant traffic to their websites as well as their appearance.

Before getting into the topic, let’s discuss a short definition of Google search console:

Basically, Google search console is a web service (free) that Google hosts to offer publishers and marketing professionals to analyze everything (performance) of their site on Google search.

It provides complete metrics of search performance and user experience so that publishers can improve their sites accordingly and generate more traffic.

Also, it is a way for Google to communicate when it discovers any kind of security issues and when any manual action penalty is imposed.

Search Console is not a requirement for your site to appear in the organic search results, but it can definitely help you monitor and optimize how Google crawls, indexes, and serves your website to users.

Don’t worry, all you have to do is follow certain things in Search Console- learn how Google:

  • Crawls
  • Indexes
  • Discovers your pages

Then try to:

  • Fix errors Google finds when crawling your pages
  • Submit updated content to the Google index
  • Monitor search performance trends by countries, queries, pages, and more

It is common to think about how you should use the search console or what information is more relevant to you. If you are a website owner and you carry the responsibility for maintaining it though it is not your main job, then you should start simple.

Begin with checking your performance report, specifically search traffic and try your best to understand which queries, pages, and countries are driving/attracting most of your traffic. If you're one who is going to build or maintain a large website, you should often visit Search Console to check whether your pages are indexed or not and if they have errors.

In the coverage report, you will be able to check indexing errors in the console. In addition, you can check other reports for different purposes- the mobile usability report, the AMP report, and other enhancement reports.

On the other hand, you'll have lots of fun with Search Console if you are an SEO professional. Though it depends what you’re more focused upon- technical SEO, content development, strategy, or something else. However, one thing is certain, you'll find essential insights in the tool.

Just keep reading and browning more about Google search console and you’ll start understanding everything about it within days. Of course, this is just a short list, but keep learning more and soon you’ll reach the destination. Not to mention, it is a valuable service/tool that every website owner should be concerned about, as it helps in search visibility.