Introduction to Google Tag Manager

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So, your must have heard a lot of people talking about something called Google Tag Manager. They claim that it will give you a lot of flexibility and control and power when it comes to tracking your website visitors. But what is Google tag manager? What can you do with it and how is it connected to Google analytics? All of these questions will be answered in this blog.

Google Tag Manager explained

The best way to explain that is to take an example. So, you have a company that has multiple websites. Now, in order to measure the effectiveness of those websites and how do they contribute to the overall goal of the business those companies, you can leverage the power of GTM. In the case of Google analytics, you need to add tracking codes to those websites, which means you need to ask a developer! These things usually take days or even weeks!  

When it comes to Google tag manager, you can add tracking codes to your website by yourself. In fact, you can actually implement tracking codes on your own and all of that is possible through the interface of Google tag manager. You can configure Google tag manager to keep looking for certain interactions on a page like clicks conversions, form submissions, etc. Each time those interactions occur, Google tag manager can be configured to send that particular data to your other tools that you're using. So, in simple words, Google tag manager is a middleman between your website and other tools. 

A quick overview of google tag manager benefits 

  • Convinience: First of all all of the tracking codes are controlled in one place this is useful. This is convenient because if you want to change something you know that the codes are stored in one place. They are stored in Google tag manager's interface. 
  • Time saving: The time to implement those tracking codes is much faster because you can do it without seeking any help from your developers. In this case, you can launch your tracking codes on the same day once you know Google tag manager well enough. 
  • Availability or resources: Google tag manager is a very popular platform and therefore there are many resources. Likewise, there are many places where you can learn Google tag manager. In many cases you will not need to work directly with javascript. 
  • Built-in functionality: Google tag manager offers auto event tracking functionality. It means that you can track certain interactions with the built-in functionality in GTM like clicks, scrolling Youtube video interactions, and so on.
  • Community support: Finally there is a helpful community. There are many places where you can discuss and get help or help others to work with google tag manager!


So, that was a quick overview of the idea behind Google tech manager. It acts as a intermediary between your website and other vital tools if you want to keep an eye on certain interactions and transfer data to those tools. Go, try it out!