Content marketing is an indispensable part of digital marketing. What it does best is helps brands increase their digital presence through tactical and effective strategies. Content marketing strategies are not restricted to filling up loads of written content on the website
Content marketing, when described as a part of an entire marketing strategy, is spreading the word of the brand to the target audience over multiple channels. With the right approach to content marketing strategies and implementations, new businesses and startups can increase their traffic, digital footprint, and, eventually sales.
With that being an apt introduction to content marketing, let’s move our focus to discussing the key strategies that can help increase website traffic right from the first month. But first, let’s clear the air on the type of content that new biz should focus on in their strategy.
Content Marketing: The Beginning
Simply put, content marketing is using every form of content that the organization needs to increase its brand awareness, reach, reputation, lead generation, and revenue from the digital medium. There are different types of content that brands may adopt to construct a successful content marketing strategy, including
- White papers
- Lead magnets
The ultimate goal of content marketing is to spread the brand story and captivate the target audience. Every type of content looks to answer customer confusion, give solutions to a problem, and create thought leadership. Let’s break down content marketing strategies in line with the goals and check out the different metrics brands should use to track them.
Website traffic and page views
Document views and downloads
Referral links created
Customer Retention & Loyalty
Subscription renewal rate
Returning customers against new audience
Engagement across Platforms
Social reactions, comments, and shares
Inbound links to social handles and website
Time spend on the website
Page views in a single session
Requests for demo
Completed contact forms
Case study download
Content Market Strategies that Generate Traffic from Day 1
Google pays a lot of attention to the UX of the website and the reader-friendliness aspect of the content that is being posted on it. This brings us to implementing EAT, or Expertise, Authoritativeness, and Trustworthiness.
Irrespective of whether the website is established or just a beginner blog, implementing EAT can cover the difference between bad optimization and quick indexing. It’s really simple, and all that businesses need to do is create the EAT experience through their blogs and every form of content they create on the digital platform. The content needs to be well-researched and should offer close insights that are hard to find elsewhere.
This content marketing strategy not only gives Google a big reason to recommend your website right from day 1 but also makes more sense for a brand. Think of this as a competition. Would you let your readers find out that the content you have on your website is there on every second website in the same niche?
No, right? This would kill the trustworthiness even before you build it.
Create Content Your Audience Wants to Consume
There is a straightforward rule for new websites - take care of your readers, and Google will take care of your ranking. And this is a very important factor in the search engine’s algorithms.
Meeting the searcher’s intent and satisfying them by providing them with the information they are looking for should be your primary focus. Don’t beat around the bush, and don’t clickbait; all of these will impact your ranking.
Implement these content marketing strategies in your team, answer questions, solve problems, and circulate information. If they are looking for product reviews, you give them honest ones; if they are looking for manuals and operation instructions, that’s what you focus on.
Monitor Your Quality
Quality monitoring is one of the best content marketing tips anyone could ever give you. Readers hate poor quality, trashy, and rehashed content, and so does Google. It is best to put a team of people who create, validate, and proofread the content. There should at least be two levels of quality checks and refinement in the content, one compulsorily being plagiarism and fact checker.
A flawless piece of content published/posted on your website will decrease the bounce rate for readers clicking away in a short period. These two steps alone are a huge contributor to Google's ranking algorithm.
Start Tracking from Day 1
Analytics is a very important weapon in your arsenal when you are looking to drive traffic to your website from day one. Keeping track of your website traffic offers actionable insights into your content strategy, allowing you to understand user behavioral patterns, strengths, and weaknesses better.
The various metrics you should track and monitor are:
- Total traffic
- Bounce Rate
- Average time on page
- Most popular blog page
Once you get the numbers of these metrics, you can work on them to improve the quality, topic, and expertise of the content that you post.
Create New Types of Content
Irrespective of your line of business, B2B or B2C, there is always a huge scope for you to post every content type to optimize your online presence. Your aim should be to be one step better than the website’s ranking in the top 10 on the SERP.
Here is a quick example. If the content strategy for the top 10 competitors includes blogs, product videos, infographics, and social media, do one better with complementary videos on product catalogs, how-tos, and guides.
Once you start offering more resources than your competitors for similar products, your target audience will start trusting your brand and see you as a reliable name. The traffic influx and lower bounce rate will boost your ranking on search engines quickly.
The Final Thoughts
This content marketing guide for new websites is as informative as it could get. Following these tips right from the first live day will help shorten the timeline to ranking on search engines. And needless to say, a higher rank guarantees more traffic and, eventually, a higher lead count.
However, digital marketing, as a whole, is very diverse and dynamic. So, to be updated with the latest trends in the industry, keep following this space. We’ll take you through the most effective and fool-proof ways to build your brand on the internet.
Frequently Asked Questions
What are the most effective ways to increase traffic to your website for 1 day?
Practicing the right approach to content marketing can help you increase your website traffic. The best tips to increase website traffic are:
- Streamline SEO strategies
- Implement effective content marketing tips
- Focus on both on- and off-page
- Optimize social media
How can I get traffic from content marketing?
Content marketing is the ultimate power in your hands to increase your website traffic. You have to form and follow a strategy that should include
- Updating content
- Researching competitors
- Monitoring quality
- Tracking analytics
What are the strategies of content marketing?
The best content marketing strategies are:
- Posting content relevant to the audience
- Updating and optimizing old content
- Researching competitors to better their strategies
- Monitoring quality for maximum reader-friendliness
- Tracking analytics to get actionable insights
What is content strategy in website?
Content marketing strategy is an effective way of telling the brand story and reaching out to a large audience. Implementing a good content strategy can help attract new customers, retain old ones, and also adopt reliability for the brand.