How to Find Keyword Cannibalization?

Team TypeStack
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In this blog we’ll walk you through what is keyword cannibalization and why it could be a problem on your website. Keyword cannibalization is when a website ranks in the search results multiple times for the same keyword. For example, try Googling: SEO SSL. Ahrefs will come up as a result on the first page, and if you go to the second page, you'll see that Ahrefs is ranking again for the same keyword. However, this time it's with a different blog post. This is typically keyword cannibalization.

We've got two pages ranking for the same keyword and we're not sure why. Some SEOs believe that Google gets confused when pages are too similar and as a result, neither of the pages rank well for the target keyword.

Google has never confirmed this, nor denied it, but it's common thought amongst SEOs in the community that this is true. But regardless of whether or not this is actually true, there are still other issues with keyword cannibalization. We will walk you through how you can identify those issues with a mixture of Ahrefs and Google sheets, which you can use to effectively automate a lot of this process.

To get started go to Ahrefs Site Explorer and enter your domain into the search bar. Hit search to see the overview. It shows you basic metrics for the domain, but we need the organic keywords report. So on the left hand menu, under organic search, click organic keywords.

This report will show you every keyword your website is currently ranking for, as well as your position and the URL for that keyword. You can use this report to find keyword cannibalization issues, or when multiple pages are ranking for the same keyword. But as you can guess, this could be a very long list of keywords, depending on your website and it will take time.

You can use the power of Ahrefs with Google sheets to automatically pluck out any keyword cannibalization issues from this report. To do this, you need to export the report. You can export a full report, or a custom number of rows if you don't want to use so many credits on your Ahrefs account. Hit start export, and Ahrefs will begin preparing that file for download. Once its ready download the file on your computer.

There are several templates you can use to find keyword cannibalization. One good tool we recommend is the AHrefs keyword cannibalization spreadsheet. Once you have made a copy of this spreadsheet, import the report onto your sheet. Since this is a template, it will start making calculations, you can track this in the formulas bar in the upper right hand corner on Google sheets. Next, go to the results tab, here you will see all the keyword cannibalization issues on your website. You can see that for each of these keywords, there are multiple pages ranking in the search results for that keyword.

This is how you can identify how to find keyword cannibalization issues for your website. Once you identify these keywords the next step is to try and fix them. A few ways you can do this is by restructuring your website, creating landing pages, finding new keywords, consolidating your content, and much more.

SEO is challenging and very vast. To do away with technical SEO use, it auto-optimizes your content for SEO and increases your page load speed.