Link building is arguably one of the most important elements in Search Engine Optimisation (SEO) as it can determine whether or not you rank higher in the search engine result pages (SERPs). If you do it right, you can significantly improve your rankings, however, if you fail to do it then you are compromising your rankings and failing to reach your target audience.
So, if you are new to link building, you have come to the right place as we will be discussing 9 simple link building ideas or strategies that anyone can use.
So, let’s start by discussing the basics.
What does linking up mean?
Link building is a search engine optimisation technique to increase your website’s ranking in the SERPs, as search engines use links as one of the ways to determine the relevance of your page. So, if you have a substantial amount of links on your website, it gives search engines an indication that the content on your website is valuable.
There are two types of linking: external and internal.
External links are the hyperlinks that redirect the user to another domain that does not exist on the source or the website it was clicked on. In simpler terms, it means that you are linking another website to your website. It works both ways, you can also link out to another website.
Internal links are the links that are used to link one page to a different page on your website. This helps both search engines and users to find content on your website with ease. Users can also use internal linking to navigate through your website and find the content they are looking for. Search engines also use links to navigate through your website.
As you can see, linking helps your users and search engines to crawl your website.
9 easy SEO link building strategies
Here is a list of simple link building ideas that everyone can use.
Guest posting is one of the easiest and most effective link building strategies. It will help you increase the visibility of your website by writing a blog post for another website and placing your link on it. Many SEO specialists and experts consider this to be one of the most effective ways to grow a backlink portfolio. However, you need to ensure you are writing good quality guest post content.
Here are a few things you should keep in mind when guest posting:
- Readers want to read high-quality content that provides them with valuable information, so you should ensure that you are producing content that the readers want to read. You need to ensure that you are not guest posting for the sake of placing links, you need to make sure that people click on your links and visit your website.
- The website you are guest posting on should be relevant to your niche, as you would be able to reach your target audience.
- Use the right anchor text for linking back to your website. Anchor text is the text you use to link a word or phrase back to your website.
- Ensure that the website you are guest posting on has high traffic and high domain authority.
Outreach link building
Outreach link building is the process of creating valuable links from other websites to link back to your website. This is an integral part of online advertising and can significantly hamper your business's SEO strategy if not performed properly.
This link building strategy can help you boost the organic traffic your website can attract and significantly improve your rankings in the search engine result pages. This will ensure that your business is exposed to new audiences and increase its ability to attract more organic and relevant traffic.
Apart from that, outreach link building also helps you to increase credibility and brand awareness. As your team can convince these websites to share your links on the content they are publishing, their readers automatically become your potential customers. The new links that you can get are considered ‘authority sites’ and thus, increase your credibility.
The website that is posting your links has built credibility amongst its readers, making it easier for them to trust you.
Ask for backlinks
If you are a beginner and have no prior experience with SEO, this technique could be your best bet. As you conduct business, over time you are bound to come across certain people that you build good relationships with that have their own blogs or websites. So, it is simple. All you have to do is ask them for a backlink.
However, it is very important to note that you should always ask for in-content links rather than links in the footer or sidebar.
One more thing that you have to keep in mind is that the website or the blog you are asking for backlinks from should be relevant to your niche. Then only you will be able to target and attract the right audience and increase your traffic and engagement.
Create content that is link-worthy
However, asking for backlinks can only work for you if you are creating content that is link-worthy. Because let’s face it, irrespective of how well that person or business may know you, they will be reluctant to introduce content to their audience that is not link-worthy.
Every website wants to link to pages that are relevant to its existing audience. So, it is a no-brainer that if your content is relevant to that website’s audience, you increase your chances of being linked to them.
Apart from that, to ensure that your content is link-worthy, you need to create content that is both educational, and informational. In other words, it should add some value to the person who is reading it or solves a common issue. You can even create content that answers the most common questions your audience is likely or is already asking. This is one of the most basic and effective ways to create content that is link-worthy.
However, even if you are ticking all the boxes needed to create link-worthy content, if it is not unique, it will not hook the reader and will also not help you gain traffic and engagement.
So, revisit your existing content and audit it to find where content gaps exist and how you can fill them.
Social media backlinks
Social media has given businesses all around the world a platform to interact directly with their actual and potential customers. Having a strong social media presence has many benefits, and the most important one is that it allows you to attract more customers, without much effort. Only if you do it right. Merely posting every day on social media platforms will not do you any benefit, but will surely do your brand certain harm.
If you have an effective social media marketing strategy, you can use the platforms to create a personal profile and customers from all around the world will develop a feeling of trust in your brand. You can also use these to reap the benefits of branded traffic, and increase your brand awareness.
Not only that, your social media presence has a huge impact on your ranking of SERPs. This strategy is not certainly a backlinking one but will help you make the most of branded traffic and ensure that more and more people get to know you.
Create long-lasting relationships that will benefit you
Before you get started on link building, you need to ensure that you build long-lasting relationships that will benefit you and your business. There are companies operating in your niche that you should start with. Engage with their content, blogs, and social media activities. Simply break the ice and introduce yourself.
If you are posting interesting and relevant content, commenting on their posts which provide certain value and contribute to the discussion, you will not only gain good-quality backlinks, but also have the opportunity to connect to their network and interact with people who share your passions, and hopefully convert them into your customers.
Catch the attention of news websites
We cannot emphasise enough the benefits you will get from earning links from a reputed news website, as these pages attract a large audience, some of which could be redirected to your website due to this. (It goes without saying, don’t catch their attention for the wrong reasons ;p)
Not only that, as these publications are authorities in their own space, earning a backlink from them can help you significantly improve your ranking in the SERPs.
However, always make a note that not everything you do could be considered newsworthy. It has to be relevant to what your business primarily does and to your target audience as well.
There are many ways through which you can attract the attention of these publications, and some of them are:
- Make a donation
- Host an event
- Launch a non-profit
- Announce a new partnership
- Launch a new product
Now that you have decided on what you are going to do, you also need to convince the publications as to why your story is beneficial for them and their audience.
Using a URL in a post
Before you consider using this backlink strategy, we want to inform you that Google does not like spammy links. However, if done right, this strategy is one of the easiest and most effective ways to link customers to your website.
All you have to do is place a URL that will link back to your website or any web page in the message or comment section. You have to ensure that the link you are using will provide relevant, valuable, and good-quality information to whoever clicks on it.
This strategy will not only improve the visibility of your website but will also attract more traffic. We want to emphasise once again on the fact that you should use this strategy wisely, and should not use spammy links.
Start your blog
One blog post with one backlink to your website is not going to show you the results and outcomes you need from it. So, if you are considering starting your blog, as it is a great backlinking strategy, you should know it would require a lot of continuous effort. In other terms, you need to keep it alive.
You need to be able to write and publish blog posts on a regular basis. However, you need to ensure that you are not posting just for the sake of doing so. You should focus on your niche and what your audience wants and expects from you. This will certainly help you gain authority and instil a feeling of trust with your brand. Apart from that, also ensure that your content is well-written, relevant, useful, well-structured, and SEO oriented.
A well-performing blog page will help you link it to your website, and also link your blog posts to other websites, introducing your brand to their audience.
Links can also be bought, but shouldn’t!
If you have the budget, you can also purchase links.
Now that seems like an unfair advantage for businesses that can afford to do so, right? However, Google levelled the playing field by making it extremely clear that this practice is against their guidelines.
You would be violating Google’s Webmaster Guidelines if you are either buying links or participating in some link schemes to manipulate PageRank.
So, if you ask us whether we recommend you to buy links, our answer is a clear and straight no. We strongly believe that the best way to build links is to use these 9 easy link building strategies and many others.
Link building is not a task exclusively for those who have prior experience in SEO or are experts. The strategies we have shared above can be used by everyone and for all types of websites. All you need to ensure is that you are performing them right.
We suggest you try them and figure out for yourself which ones work for your website, as each tactic will have different results, and some may work better for you than others.
Meta Title: 9 easy link building strategies (that anyone can use)
Meta Description: Link building is arguably one of the most important elements in SEO as it can determine whether or not you rank higher in the search engine result pages (SERPs).