Looking for ways to create an amazing SEO campaign? You've come to the right place. In this blog, we're going to discuss search result mastery, some tips that will get you a better click-through rate, how to find the SERPS that are going to yield actual website traffic, and what SERPS to avoid.
People often overlook this; however, knowing what SERPs you should avoid is important. So these are SERPs that may have more SERP features, ads, and similar stuff that make your organic listings harder to find.
Let's learn to avoid the crowd, finding and avoiding those busy SERPs. The first thing that you need to know about this is you always wanna check your mobile.
When you're doing your keyword research, you wanna check the desktop to see what the SERP looks like. You also wanna pull it up on mobile as well because nine times out of 10, and the mobile is gonna have more extraneous features that are gonna push organic listings down.
So these could be multiple ad types; maybe they're shopping ads, then text ads, and then some other gobbledygook before you actually get to organic.
These are gonna be SERPs that have shopping comparisons and videos in them if you don't do videos. And this is gonna be more of an issue with review-type posts, so XYZ product review or versus so product A versus product B style posts.
Now, let's talk about the blue Yeti microphone review. If you have a website about microphones, this could be a term that you're gonna target. Or, you can Google this term just to see what it looks like, and you see some videos, and you see organic. It must look pretty good, but this is why you wanna look at it on mobile.
You're going to see some critic reviews, which may or may not be the number one organic listing.
Keep cruising, and you're gonna see some user reviews that are syndicated from Google. You're going to see interesting finds, people also ask, and then videos, and then you finally get to the organic listings.
So sometimes, when you're in those interests, you can be in those interesting find sections and the critic review section if you're number one organically, but it's not guaranteed.
So this just means, like, basically, people have to scroll down seven or eight times on mobile before they get to the first true organic listing. And this is gonna mean you might not get as much traffic as you think from that term. It's not something to completely avoid but something just to know when you're optimizing for that.
Let's hop onto another term, Versus blue. Alright, so for this term, you see Google has taken it upon itself to get all of this information somewhere on the internet and make its own little chart for users to view.
Say someone Googles this term, and they see a detailed comparison. Now you only got one potential organic listing, and again, it may or may not be the first one. But the user can basically get everything that they want from this little Google thing. And if they decide they wanna buy, the best case scenario is they wanna buy the product. They may click on this Blue Yeti USB Microphone, and they're gonna be taken to a completely different SERP. So this is something that you haven't optimized for, maybe.
Originally Google that versus term, Google kind of led them through the sales cycle a little bit. And now Google has gotten them to click on a completely different term, so you've basically gotten shafted out of that traffic.
This is not something again to completely and utterly avoid, but just be realistic when you come across search results that have these sorts of things in them. Just know that it could have an impact on traffic.
Now that we know some of those SERPs to avoid let's make you understand a little bit about how you can optimize for those good SERPs. So how can you make your titles and your descriptions the best they can possibly be for rankings and for click-through rates?
First things first, generally speaking, when you're optimizing your title tag, you want to front-load your main keyword, but you should also be including other keywords in your title as well.
So when you're doing your research, you're gonna come across some long-tail keywords, some of which may be unique enough to be a standalone page, but some may be so similar to your main term that if you made a whole page about that, they might compete with each other.
What you can do is you can add those quite similar terms into your title tag to optimize for multiple terms at once. And just it's proven time and time again by using numbers in brackets in your title tag increases your click-through rate, and you wanna avoid old-school clickbait tactics creating a super sense of urgency.
Something that makes somebody wanna click right now or something terrible is gonna happen. So what's gonna happen if you use these sorts of tactics is people are going to click on your listing, and if your page doesn't give them exactly what your title indicated, they're going to jump off. They're going to go to find somebody else's website.
Not only are you not going to make any money from this visitor, but you've had a bunch of bounces that could actually negatively impact your rankings as well. So instead of doing that, you wanna just overall be accurate, concise, and enticing when you're creating your titles, and a good way to do that is also using dynamic data insertion. That is going to make your titles look super fresh.
Also, when you're making your meta descriptions, don't write them for Google because Google doesn't actually read them in order to figure out where they should rank you. Instead, write them for the user in order to create intrigue to make them wanna click on your listing.
Alright, it's time to find out tactics to create a good title and description for your page. Let's take an example of a particular page about 'the best gift ideas for men.' So let's say you did our keyword research, and you found a couple of words like maybe the word birthday or holiday or something like that. Something that wasn't unique enough to warrant its own page, but you want to optimize for that.
Suppose you've reviewed seven products, so seven best gift ideas for men, any holiday. Again, throwing in those other terms that we found during research, use a bracket or parentheses, present the current month with Yoast, it's going to be different with different plugins, but with those specifically, if you use this command, it's going to auto change the month every time a new month happens, and you can do the same thing with the year.
Now, you have a title that includes numbers, it includes some extra keywords, it includes brackets or parentheses, and it also uses dynamic data insertion. It is a good way to keep your titles looking fresh without having to keep up with them too much.
We are going to talk a little bit about the descriptions now. Google, doesn't actually read these when they're determining what your page is about. So you need to use your description not to appeal to Google but to appeal to users.
A sample for this page would be- "If you were wondering what the best gift ideas are for the man in your life," OR "Check out these seven awesome products. We found the best deals on..." The first part of the description reiterates what the page is about so that somebody knows that they're about to click on something that they searched for.
But in the end, we found the best deals on 'dot dot.' The best deals on 'what?' People are going to be wondering what sort of products they can get a deal on because of the way that this meta-description is written.
This isn't the only way that you can make your description enticing as this is. So the last thing that we're going to cover in this blog is snippet sniping and, specifically, how you can find those opportunities.
The first step is going to be using a tool like Ahref and a filter to find your targets. And after you find your targets, you would want to actually go to the SERP and confirm if there's a snippet because sometimes Ahrefs may have outdated data or something like that. Then, you can use search operators to see where you are in the queue to get that snippet.
So we're going to use podcasts insights.com. as an example. Just pretend it is your website, and this is how you would go about finding those snippet-sniping opportunities. You're going to go ahead and throw this into the tool, and you can get this for your competitors as well. In this case, if this was your site, you would see what opportunities you have, and you can act on them right away.
This was the competitor; you can see all of the opportunities that exist essentially in the niche. So after you put them into the tool, you want to go over to organic keywords, and you want to isolate only keywords that you're ranking in the top five positions for.
It gets really tough to actually get the snippets. So you need to isolate only the terms that you're ranking quite well for. And in the search feature section, hit the featured snippet. So this is going to show you all the terms that you're ranking well for and terms that have snippets.
In a nutshell, an important thing that you need to know, not all SERPs are worth the effort; some are gonna have a lot more organic opportunities than others, especially SERPs that have those extraneous features that you can't get into.
Make sure you're always checking on mobile because it's gonna be even worse on mobile than it is on desktop. When you're optimizing your metadata, so your titles and your description, you would want to make sure that you're optimizing for clicks as well as rankings. So don't go overboard with those clickbait tactics but make sure that you're relevant and enticing.
You can use dynamic date insertion to automatically change the date, use numbers in brackets, and create intrigue with your description. And then you also like to take time to find opportunities to rank in snippets so that down the road, you can get a ton more organic traffic once you actually are able to get those snippets. So, we've come to an end, hope you guys got some good info out of this blog. Thanks for reading.