6 Reasons Why Blogging Is Crucial For Marketing And SEO

Team TypeStack
Team TypeStack ...
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A pastor, a priest, and a rabbit entered a clinic to donate blood. The attendant asked the rabbit what his blood type was. He replied, “I am probably a Type O”. 

For a blog written on why blogging is important for business, starting with a ‘type o’ is unacceptable. ;p

So, let’s begin with the basics and understand blogging a little bit better. 

What is a blog?

A blog, also known as a blog post, is like an online journal, where individuals, groups, or even businesses record events and thoughts and even use them to sell and promote their products and services. 

Unlike the rest of your website, which you update occasionally, you need to ensure that you frequently give your users new blog posts. This allows you to engage more with your existing audience and attract new ones. 

A blog is like two-way communication. You talk to your audience through every blog post and give them an option to leave comments, share the blog through social media platforms, and much more. 

Having a blog is very beneficial for your business. So, let’s dive deeper and understand how running a blog can help your business. 

Why is blogging important for businesses?

Blogging is a medium that can help your business grow in numerous ways. Millions of people are active on the internet every day, and all of them are looking for engaging content to get them hooked; blogging will help you get your audience hooked to your business. 

Customers like to trust the business they are purchasing from, and blogging adds that personal touch, which develops the feeling of trust. 

Some of the benefits of blogging are: 

  1. Build brand awareness 
  2. Increase customer engagement 
  3. Provide constant updates regarding your business 
  4. Delivers long-term results
  5. Targeted and long tail keywords can improve leads and traffic
  6. Social media exposure 

We will get to the benefits in detail further into this article. First, we would like to shed some light on how effective blogs are for businesses. 

A recent study by HubSpot indicated that websites with a blog get 55% more traffic than the ones that do not have one. So, it is safe to say that blogs are very effective for businesses. 

Blogs are extremely important when it comes to marketing and search engine optimization (SEO). Blogs help you rank your website higher in the search engine result pages (SERPs), and even help you market your products and services to ensure that your sales increase. 

6 reasons why you should have a blog for your business

Increases organic search 

The main goal of SEO and marketing is to reach as many people as possible. Blogs are a great medium to reach a broader range of search queries. For example, if people are looking for the importance of blogs for businesses, their search results are bound to land them on blogs like this.

The importance of organic search results cannot be understated. Majority of the people that are looking to get their search queries answered avoid clicking on the paid search results. We all tend to ignore them, right? So, this makes organic search even more important. Each time you write a new blog post, you are given a chance to improve the ranking of your website.

Fresh and unique content is something that is loved by SEO and your audience. If you are producing quality content that includes the right keywords, the perfect keyword density, properly categorized content, relevant images, etc., you are on your way to the top of the rankings.

Create better customer relationships 

We mentioned how important it is to build trust and provide a personal touch to your customers; blogs are a great medium to do that. 

Blogs allow your company to share your insights on relevant industry topics your users would want to read. Besides building trust, blogs show authenticity and increase your credibility with current and prospective clients. 

If you provide good quality, unique and relevant content to your users, you will build a reputation that will drive more traffic to your website and increase the number of repeat visitors. This will help you in SEO also, as it will show Google that users are attracted and interested in your website and its content, which will raise the authority level in their algorithm. 

Coming back to your users, providing insights and reliable information that your consumers can use before making a purchase will create a long-lasting working relationship between you and them. Every time you post a blog, they will be compelled to read it and even share it on various social media platforms, increasing your reach. 

Blogging increases brand awareness

People on the internet always search for new, original, and insightful content. If you provide them with such content through your blogs, you can significantly have an advantage over your competitors and increase your brand awareness.

When users search for relevant content to answer their questions, and your blog link always tends to appear on the top of SERPs, providing them with all the information they need would automatically increase your brand awareness.

Not only that, but if your blogs are very well written and cater to the users' needs, you can increase your brand awareness not only through SERPs but also through shares across various social media platforms.

After knowing all this, it goes without saying that having an amateur-looking blog can significantly impact your business.

So, always ensure that you have a well-planned blog that covers all the relevant industry topics and provides as much information as possible in the best possible manner.

Create content for social media

Social media is a platform that has changed how people communicate worldwide. It has given us a platform to easily engage in two-way communication with anyone, irrespective of their geographical location. 

We share content, pictures, videos, etc., on various social media platforms, such as Twitter, LinkedIn, Facebook, Instagram, etc. The whole world is active on some social media platforms. That means so are your customers. 

Social media has changed the way business is conducted. It has become an integral part of every company’s marketing and SEO campaigns. You must use the power of social media to grow your business substantially. 

You need to align your blogs to your social media strategies to make it easier for your users to engage with you and create long-lasting, successful relationships. You must share your blog posts on your social media handles. This will allow your users to be more engaged with your business, be up to date with your content, and share it through their social media handles. 

One more alternative to writing new blogs is repurposing your existing blog content, which will ensure that you have a solid social media presence, all while using existing content. 

Blogging generates leads

Blogging is an excellent medium to convert your visitors into leads. Always remember to add a call-to-action (CTA) to your blog posts. If the reader is impressed with the content and information you are providing, they would want to partner with you or purchase the product or service you are selling. 

If visitors like your content, they will undoubtedly want more. So, blogs are an excellent way to generate new leads and grow your business. 

You may think all this is too overwhelming, but it is not. Follow these easy steps: 

  1. Produce good quality, unique content that provides value to your visitors and makes them want to exchange their information with you.
  2. Always ensure that your call-to-action is visible and catchy and entices visitors to click on it. 
  3. Set up a landing page where users who click on your call-to-action land, where you can obtain their basic information.
  4. Once you receive the required information from the visitors, they should be automatically given access to what they were looking for. 

Blogging provides long-term results

We understand the importance of advertising and marketing your products and services. However, it can be a tedious and expensive task to spend money on targeted ads and track their progress continuously.

But, with blogging, you don’t have to spend money regularly on targeted ads or post on social media constantly. Once you upload a blog post, it will always show up when relevant searches are done, provided the right keywords are used and it has good quality content.

One thing to note is that your blog doesn't need to go viral as soon as you publish it. It may sit idle without having any views on it for weeks. But, if you have used the right keywords and published a well-written, informative blog, it will slowly start appearing when people search for relevant topics.

So, if you publish a blog post and ensure that it is of top quality, you don’t need to stress if it doesn’t get the reach you wanted initially. Give it time because once it does, it will always show up in the SERPs.

Start blogging today

Now that you know how important blogs are for businesses, especially for marketing and SEO. You should start immediately if your business is not publishing blog posts. Your audience would love to get hooked on the content you produce and gain insightful knowledge from it, which will forge long-lasting successful business relationships.