10 Must-Know SEO Basics For Web Developers

Team TypeStack
Team TypeStack ...
Nov 23, 2022  . 7 min read
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The diverse skill set of web developers allows them to look beyond technicalities and design applications that resonate with all kinds of users. Web developers must look for innovative and productive solutions during and after the process of development as it is ultimately what decides the success of their project. Search engine optimisation (SEO) happens to be one of the many crucial elements that define the future of an application/website, which makes it crucial for web developers to be more than acquainted with the idea of it.

In this article, we will talk about 10 must-know SEO basics for web developers.

In the modern day and age, SEO has developed a crippling dependency on elements like UX, content, code development, and more. In recent times, it has emerged to be a holistic model that is dedicated to attracting traffic to your page or application and providing a memorable experience for users. Because web developers put hours of effort into the design and architecture of a web page or application, bringing them on board to address your SEO needs is a brilliant idea, as they can incorporate many strategies into the build and architecture of the app to avoid chances of any re-work in the future.

Here are 10 excellent techniques for web developers to understand the concept of SEO comprehensively and employ it in the most creative yet efficient way possible:

Adapt a Mobile-Accessible Approach

A lot of online content is focused on having a mobile-first model, as a lot of users now rely on their mobile phones to fulfil most of their daily needs. This has prompted Google to take into account if a page is mobile-friendly or not, which it uses in its ranking algorithm in turn. Since most users prefer using their mobiles, it goes without saying that web developers should work towards making a mobile-friendly design and UI that helps a firm’s SEO strategy in the long run.

Using a responsive and interactive design can do wonders for your SEO approach, as it will have a longer impact on your codebase. Moreover, you can also modify the cascading style sheets (CSS) to make it accessible in different screen resolutions.

Security

Website security is of utmost importance to search engines, as Google blocks any sites that it deems to be unsafe and going against community rules. Hence, ensure that you have a solid secure sockets layer (SSL) in place that is devoid of any issues. Moreover, employ any crucial safeguards that keep your site from being vulnerable to attacks, manipulated content, breaches, and more. Having any sort of a breach can hurt user engagement which has a detrimental impact on SEO.

Redirects

Redirects are one of the most crucial aspects of SEO, as they help massively during website migration, maintenance, upgradation, and launch process. It is crucial to understand how crawlers perceive your site. Implementing redirects can help your users have a favourable experience as they will be directed to the best available alternative, thus protecting your user engagement and website traffic. It is imperative to make sure that all URLs from your old site have a solid 301 redirect to the next best alternative on the new source of your site. All in all, redirects have the potential to impact your SEO strategy in the long run, as you want to retain your user base while also working on your website.

Structured Data

Working on structured data can allow your product or service to pop up on Google or any other search engine in their special formats. Understand the search engine’s method of documentation to decipher the precise format that is accepted by it. Google makes the process of working with structured data convenient as you can go ahead and authenticate your structured data using Google’s Richt Results Test.

Robots.txt

If the site is having problems getting indexed and is not appearing in search results, then there are some serious flaws in your SEO strategy. Robots.txt is what communicates with search engines to keep them from crawling particular pages of a website. Search engines are cognizant of robots.txt requests, and this is why robots.txt files have to be a primary prerequisite. These help in minimising the crawl budget by blocking unnecessary pages, so that Googlebot can spend the majority of your crawl budget on pages that are of relevance. Similarly, you might want to contemplate blocking aspects like tag and comment pages apart from other modifications that your content management system (CMS) generates.

Keeping your Code Clean and Simple

Web developers are experts at understanding the nuances of most elements during the development stages, which also allows them to be creative. However, users are attracted to a simple and convenient design that fulfils their requirements with minimal inconvenience. Therefore, it always helps to keep a clean code that eliminates any hassles and roadblocks for consumers. A clean UI design helps retain the consumer base, which is a proven SEO strategy.

A Fast Load Time

Load times are vital to the functioning of SEO, as search engines work by redirecting consumers to websites that fulfil their queries appropriately and in a quick fashion. If your competitor has the capacity of providing information faster than you can, Google is more than likely to favour their site on search engine results pages. Apart from this, the load time of a page also influences its bounce rate (the percentage of visitors who entered your website and then left rather than continuing to view other pages). If Google identifies that your users are going back to the search results, your website will cease to appear in the top results and will have little ranking power.

URLs

URLs are an extremely important facet of both web development and SEO practice. This is because a good URL can relieve you of a lot of stress just by being precise, short, and relevant to the page’s content. What’s more, an SEO-friendly URL should be lowercase and devoid of spaces and underscores. Users have immediately gravitated towards URL structures of pages that match the content hierarchy of the site structure.

Work on Sitemaps

There is a difference in the way search engines and human beings perceive a website. However, it is important to note that SEO has a heavy influence on both these factors. While search engines are highly technical and sophisticated, they lack that subjectivity that keeps them from perceiving a website like a human being. Hence, it is vital to provide them with cues on how to link pages together, which is where a sitemap proves to be extremely beneficial.

During the process of indexing a website, bots have the habit of following every link just to see where they end up. Therefore, adding a sitemap can speed up as well as aid this process. Using good internal linking can help search engines like Google crawl your entire site. However, since large-scale sites are more complicated to decipher, a sitemap can bring in significantly convenient changes that help your site get indexed in the most efficient way possible.

Heading Tags

Heading Tags are one of the most convenient aspects of SEO that allows your website to attract users and appear in search results. This is because search engines look at heading tags as context clues, which helps your content reach the target audience. Before implementing heading tags, keep in mind that they do not apply to CSS shortcuts. It is imperative to create them hierarchically as headings are meant to signify how interrelated and connected the content is. They are great for giving users an idea of what they are delving into without having to go through huge chunks of content.

Since the overall goal is to amplify organic traffic to your website, it is a rather innovative approach to get your developers on board while employing SEO tactics. Web developers are capable of understanding the most intricate of things, and their valuable input on SEOs might just change your website for the better. They can help immensely by coming up with user-friendly websites and applications, a mere basic tactic that can work wonders for your company. Hence, while developers have a versatile range of skills of their own, their input on a company’s SEO strategy can lead to a world of success.

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