SEO Features in Ghost

Team TypeStack
Team TypeStack ...
Dec 12, 2022  . 4 min read
Table of Content

Today, Ghost is one of the leading as well as the most recommended technology to small publishers. It offers a fine balance of being free, easy to use, and modern technology to create a great reading experience.

However, one of the best things about Ghost is its SEO abilities. If you haven't heard of this term, SEO is used to rank on search engines such as Google and improve your SERP (Search Engine Ranking Position).

How does Ghost deal with SEO?

First things first, with it, you wouldn't need any kind of plugin- it's all native. And, as we mentioned before, they are handling it pretty well.

Also, it is easy for you to publish feature requests in their community forum or talk to them via email support or Twitter. Not to mention, they always answer and even welcome feedback and suggestions to improve themselves.

SEO that works in Ghost

No Plugins Needed

We've also mentioned this earlier; you don't need third-party plugins as Ghost already has fundamental technical modern SEO built directly into the core.

Clean Markup & Attributes

All markup created here is clean and semantic, it contains the proper alt attributes on images and link tags for RSS feeds.

Automatic Google Sitemaps

To complete the Google sitemap together with every page on your site and ensure search engines can index every URL, Ghost automatically generates and links to it.

Automatic Structured Data

No matter what the theme is, with Ghost, based on microformats, structured metadata gets automatically added to every page for Google, Facebook, and Twitter cards.


It builds a proper robot.txt file linking to your sitemap and excluding system folders.

Custom Page Meta

You can manually customize semantic page titles on a per-page basis even after it automatically gets created.

Clean Permalinks

Ghost automatically creates clean, readable, and easy-to-understand well-structured permalinks.

Custom URL Structures

Depending on your particular requirements and data, you can easily customize all the different URLs used on the different sections of your website.

Canonical Tags

The correct rel="canonical" tag will automatically get generated for each post and page to make search engines prioritize one valid link.

Google AMP Built-in

For superior ranking potential in mobile search results and to add a Google Analytics ID for tracking, you can enable Accelerated Mobile Pages across your site with a click.

Automatic RPC Pings

Ghosts notify various external services when any new content is published there to let them know that the website has been updated and new pages can be found on the index.

Superior Performance

Speed is said to be one of the significant factors for search engines, and Ghost gives you just that. According to various independent tests, it is over 20x faster than WordPress.

Trusted Service

Ghost is a paid service that actively eliminates spam. There is no risk of penalty for spam sites or incorrect groups.


Undoubtedly, Ghost is a powerful publishing platform that provides excellent SEO features. And with the suitable configuration, you can ensure the top position of your Ghost blog posts on search results as well as more organic traffic to your website.

We definitely recommend using it. The beginners' plan is at $9/month, which is completely reasonable. It's filled with comfort and simplicity that will help you write your next article or look at your subscribers' data more effectively.

Though Ghost is Clean, smooth, fast, and well-designed, it lacks some features integrated with the backend to get 100% of SEOs out there. However, there is always space for some changes you can make by downloading the theme, editing the changes, and uploading it back.

In a nutshell, you can do whatever you want. Still, it would be better purely focus on your writing. Not to mention, everyone can't make certain changes. We hope you get the best out of Ghost and publish as many blogs as possible.