We all know that most online experiences start with a query on search engines. So, if you want your target audience to visit your website, you have to get it ranked higher in search results. But, how to rank higher on Google? If you are a beginner in SEO, you can still generate significant results. All you have to do is follow the right strategies. In this blog, we will discuss the four key areas you want to focus on with your SEO campaigns. It doesn't matter what niche or market your business belongs to, this is going to apply to you.
#1 Keyword research
First, you need to figure out what you're going after and what you're targeting. If you don't get this right, then you're probably never going to make a dime. When you look at the keyword planner tool inside Google, you need to look at the search metrics. Then you need to make your decisions based on how many searches a particular keyword would get.
When the number of searches is like three thousand a month, then to be able to make money from that particular keyword can be quite tough. That is the wrong way to go about it. Instead, what you need to do is look at your competitors' websites. Get their data and plug in their data into different software programs. This is how you can find all the keywords that are ranking for and then that's when you should start targeting
You should start focusing on keywords that have intent. We are talking about keywords that people are looking to spend money on. That is where we want to spend all of our energy.
#2 Focus on on-page SEO
Secondly, you want to be sure that your on-page SEO is dialed in. Make sure you include your primary keyword in your title and description and then sprinkle a little into your content within an SEO-friendly frame of mind. But it also has to follow the framework or your website is not going to rank as you want it to. If you get this dialed in right then you can not only rank for the handful of terms you can rank for literally hundreds of terms.
When we say engagement, we don’t mean shares and all of this other stuff. What we mean by engagement is how much time they're actually spending on your site. If they come to your website and they hit the back button instantly, then that's not good. If they are like clicking through to the recommended resource, if you've got an affiliate offer or something similar, or if they're clicking through to other articles then this is a positive sign at Google. As a result, they're going to give you more traffic because of having a higher engagement and higher time on site. So, this goes hand-in-hand with your content.
#4 Off-page SEO
Off-page SEO is the link-building aspect of your campaign. To do it right, you've to go after the right terms. But even if your engagement is solid, your site is not gonna see the light of day if you don't build any links. So, what kind of links can you build? You've got to start making it a priority to start building some links and the way that we do this is we build our first links, i.e. a brand stack. A brand stack is nothing more than a branded account across all the social profiles. We can set up automation rules to where those automatically get updated every time we create new pieces of content. That's the first step and then we branch out from there based on where we're at in the search results.
So, those are the four phases to rank in Google. Next time when you are puzzled by the question of how to rank higher on Google, just work on the four points mentioned above. You will start getting significant results!