SEO Image Optimization Tips: How to Increase Traffic Through Images?

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The way people buy products online is transforming. Most of them purchase products and avail services directly from the website, with no intention of contacting the store. They want to know more about your product and how it performs in less time. That’s when the images and their optimization play a crucial role. 

Ask yourself, do you know how to optimize images for SEO? Well, it should be done to increase organic traffic and sales. Create an engaging user experience with quality images, and find your customers loving it. 

Quality images attract people and make your products more engaging. When you provide high-quality photos in your product descriptions, customers may spend a considerably longer time looking at them. However, image optimization is a lengthy procedure, but you can get started by understanding a brief on how to name images for SEO and how to add ALT tags, title tags, and alt text to them.

Now, the question is how to optimize images for search engines without sacrificing quality. There are so many must-know image optimization tips out there but choosing the right SEO tips and implementing the best practices are what you should know. This blog has simple yet practical image SEO tips to revamp your image optimization strategy.

What is Image SEO?

SEO image optimization is the process of adding alt tags for images to make your site more visible in search results that can fetch more organic traffic from both Google and other search engines.

Search engines use images as one of the primary ways to classify content on the web. You can take advantage of SEO by ensuring that your images have correct and optimized alt text and alt tags related to your post. If you follow the right steps related to how to optimize images for SEO, readers can better interpret and understand your content. You can expect an SEO boost on both image search pages and search results pages. 

Usually, search engines tend to ignore images that are not keyword-optimized since they use robots.txt files and image metadata to determine the focused keywords. Hence, image SEO practices can greatly impact your inbound relevant traffic from search engines and social media.

What is SEO image optimization?

SEO image optimization is about compressing the size of images on your website. While it’s important to dig deeper to ensure that images do not slow down page load time, it is also crucial to see that your images are of high quality and show off your brand’s best side.

Images are one of the most important elements on any website in SEO image optimization as they also impact organic search performance. To increase organic traffic through images, you need to optimize them with their alt tags, alt texts, and title tags.

Google always keeps a watch at the way your images look, so it is vital to know how to optimize images for SEO, perform research on alt tags for images, and make sure that they have the correct sharpness and resolution. 

If you go down this path consistently, your website will rank high on the search engine results pages (SERPs). Thus, it is said that SEO image optimization can change image searchability and dramatically impact how well an image performs in search engine results.

Why it's important to learn optimizing images for SEO?

In the past, people had to rely on other means of displaying their content as they had no information on optimizing images for SEO. Images were considered a visual treat, but now we have an option to change many elements of a page and create a unique experience for our users.

SEO image optimization is powerful and widely used by many marketers. It creates an understandable momentum between two different scenarios - when landing-page visitors leave without clicking a single button and customers who subscribe to your mailing list. These cases can be easily understood if you learn how to optimize images for SEO on a deeper level and keep experimenting with your SEO image optimization. 

When you want your website to be as efficient as possible, it is essential that you understand how to optimize images for SEO that are well-optimized for search engines and visitors to spend more time and convert clicks into leads.

How to optimize images for SEO?

Optimizing images for SEO consists of a bunch of steps like optimizing alt tags, image alt and title tags,, understanding how to name images, and following image SEO and alt text best practices.

Here, we walk you through 10 must-know image optimization tips.

Image quality:

You have to pick high-quality images to stand out from the crowd and attract users’ attention. Ensure the images are clear and not blurry. The size of your image should be below 100kb as large graphics may be of high quality but will take longer to load.

This will allow more people to see your image due to less loading time and smooth functioning. The more people see your image, the more likely they will buy your content. 

Descriptive captions:

In the first stage of how to optimize images for SEO, you might be wondering whether or not you need to use alt tags, alt texts, image alt for SEO, and title tags. The purpose of alt tags is for the user who may not figure out what an image is. Irrespective of whether your website being visual-heavy or not, consider using captions to help readers understand the purpose of the image.

Right image formats:

SEO image optimization is becoming crucial for those who wish to boost their website's organic traffic and become a pro in digital marketing. There are numerous things you have to take into account when choosing the right image format to provide users with an optimal experience. 

Image optimization is the process of making sure you have the right images for your page with respective alt tags, title tags, and captions. If you have a website and haven’t done any moderation on the images, you are missing out on the SEO image optimization benefits.

Image compression:

Image compression with optimized alt tags or title tags is essential for websites that want to rank well on Google. They are displayed below the image on your web page to provide information on the product or service you are promoting. Image compression is a must to know when you are learning how to optimize images to strive for high conversion rates. There are two types of image compression in SEO image optimization: lossy and lossless.

Lossless preserves all of the data while lossy throws away some of it - they both take up less space while providing similar visual quality.

You know the benefits of adding an image to your website: they attract more traffic and help users understand your business. But creating high-quality, unique, original images isn't just great for your own website, it's also a fantastic opportunity to earn backlinks when other websites use your image for their own pages. As you must be knowing, backlinks play a crucial role in online marketing and can bring you more organic traffic. 

SEO-friendly alt and title tags:

The descriptions of the images, the images, and the file names can make all the difference in helping your website rank higher in search engines. Through this guide on optimizing images for SEO, you got a brief on why SEO-friendly alt and title tags are important for your site. Once you implement them correctly, it's much easier to grow a bigger and better audience for your website.

Original images:

Original, unique images are one of the key image SEO practices. This is a great hack when you need your product images to show up on Google's image results. In fact, 50% of online shoppers use images and depend on them to shop for consumer goods.

Mobile image optimization:

If your images aren't optimized, they could affect the mobile experience of your site and your overall strategy. SEO image optimization is crucial to display well on different devices, which can help you increase organic traffic. Mobile users want to be served content that’s optimized for their devices. The images you upload are the first thing that people see when they get to your site and they should be well-optimized with alt tags, captions of the images, title tags, and alt text. You don’t want your images to change how they look on different devices. So, run an A/B test to see what visitors like, or you can even create custom versions of your website to show off your different campaigns and marketing efforts.

Merge content with images:

The best way to increase organic traffic from search engines is through an effective web design, which can boost your SEO effectively.

When performing SEO image optimization, make sure that your images are in sync with the content. You may pick the alt tags from the existing content as well to boost your page’s visibility in SERPs and increase the number of clicks.

Utilize the image backlinks opportunity:

You know the benefits of adding an image to your website: they attract more traffic and help users understand your business. But creating high-quality, unique, original images isn't just great for your own website, it's also a fantastic opportunity to earn backlinks when other websites use your image for their own pages. As you must be knowing, backlinks play a crucial role in online marketing and can bring you more organic traffic. 

Let Google index your images better:

Using sitemaps is always a good idea when optimizing images for SEO. This is a way of telling search engines to index the images and make the images display faster. SEO image optimization has seen a major positive difference after indexing the images.

While indexing images make sure the images are optimized and filled with important components like description, name, title, URLs, it makes sure that your content gets more and more users in different ways. 

If you are tired of seeing your website traffic drop and losing out on ad revenue, optimizing your images for SEO is a great way to increase the value of your content. This can help you attract more visitors and boost sales. In today’s world of social media, images are becoming more important than ever before. SEO image optimization tips will help you to increase traffic through your images and make sure that the time and energy you put into them are worth it.