We know that SEO is all about influencing search engines to reflect the target website or webpage with the proper ranking, so it can generate expected traffic. Thus, it is important to find which ones are fruitful and which ones are bad expenditures. This is why it’s important to have key SEO metrics to track the performance.
One of the prime advantages of digital marketing is, that almost every part of your promotional strategy can be measured via free tools like Google Analytics, which gives you comprehensive information about your website's performance. From the detailed reports, it is easy to understand which SEO methods are delivering the expected results.
SEO metrics consist of data indicators or metrics that help in tracking and monitoring the overall performance of the target website, and also guides to maintaining its rank and quality score. SEO metrics help track information such as authority ratings, page views, traffic data, backlinks, and keyword rankings on Search Engines.
In the following section, we will discuss the most important SEO metrics and how they will boost your website’s performance to increase your traffic and revenue
Organic traffic refers to the viewers you naturally get in the Search Engine Results Pages (SERPs), and it can come from multiple sources other than paid campaigns. Generating organic traffic to your website is an effective SEO strategy, and it is cost-effective as well. Organic traffic can be redirected to your website from search engines, direct searches, social networks, other sites, etc..
Google Analytics helps you track the overview of your organic audience and it can be checked under the menu “Audience Overview”. Here you can check the ratio of total traffic and organic traffic to your website, and if the rate of organic traffic is higher that means your SEO efforts are bearing fruit.
The Core Web Vitals metrics show how the target Webpages are performing based on the usage data from the real world. This includes the Core Web Vitals, which are a set of metrics to evaluate user experience based on criteria such as responsiveness to user input, loading performance, and layout stability. It also includes the User Experience Report, Insights of Page Loading Speed, Search Console, Web Vitals extension, and many other essential factors.
To measure the SEO Metrics properly assessing the Core Web Vitals are of utmost importance, and Google’s PageSpeed Insights tool is pretty helpful to improve the site’s SEO performance. Also, responsiveness is an equally important SEO metric to measure the performance of the targeted website.
The loading time of a website or web page is a key factor for technical SEO, and as per the standard, any website shouldn’t take more than 3 seconds to load. Also, this affects organic searches and traffic generation. The visitors won’t wait if your website is taking considerable time for loading and that will harm the quality score of the website.
Google’s search engine algorithm considers site speed as one of the factors to rank web pages. If a webpage takes a long time the bounce rates will be higher. As per the reports, if a webpage takes 5 seconds to load, the bounce rate increases to almost 90% and that badly affects your website’s SEO.
The Click-through rate reflects the ratio of traffic received through paid campaigns, while the Organic click-through rate or Organic CTR reflects the percentage of searchers with a specific keyword who click on search engine results to visit your website. So, if 10 people visit your website out of 100 search results then the CTR for your webpage is 10%.
If the CTR of a webpage is low, it’s possible that the title and meta description of the webpage isn’t that engaging, or the content may not be relevant to what people are searching for. The title tag, URL, description, and existence of Rich Snippets are vital factors behind the organic CTR, and the CTR can be monitored directly under the “Performance” tab in Google Search Console.
Links are signals to the search engines, which indicate your site is a quality resource worthy of citation. Link building campaign is the method of actively trying to increase links guiding to your website, and sites with more backlinks tend to earn higher rankings in the search engines. But the backlink’s quality matters more than the number of external links, and a recent observation of over 11 million Google search results suggests a strong correlation between ranking and referring domain count.
The popular SEO reporting metric tools help to track the referring domains and backlinks, and you can easily check the linked web pages along with the ratings of these referring domains from there.
The right keywords can help your website get noticed in the search results. So it is essential to detect the relevant keywords for a particular niche. The keywords are usually query phrases or the popular combination of words used for common queries, so you need to find out the particular set of keywords for your website to improve Search Engine ranking.
Also, it will give a clear idea about the keywords, which are effective to reach your desired audience, and you should optimize those keywords in your Webpages. You can monitor the ranking, or Organic Search Positions report using the tools containing SEO performance metrics to improve traffic and revenue.
The SEO metrics measure user behavioral engagement and users' search intent from the relevance of page content. A user-friendly webpage always ranks higher due to user satisfaction. This improves the Dwell Time and reduces the Bounce Rate, which is a very effective factor for organic SEO. The more time a visitor likes to spend on your website, the more you have the chance for you to increase your revenue, and above all, it will satisfy one of the vital ranking factors.
The bounce rate can be tracked from the Behavior section under site content and landing pages. Also, we can mention that SEO and User Experience share a common goal of optimizing a website, and the SEO benchmark metrics tool will help you enhance the User Experience by thoroughly monitoring them.
Pages per session denote the number of pages your viewers visit on average before bidding adieu to your website, so it is an important on-site user engagement SEO metric you need to follow.
A higher rating in this metric is obviously better for your website because it shows that people are visiting multiple pages and hanging around longer on your website. You can measure this via the Google Analytics tool, and for that, you need to go to Acquisition, All Traffic, and Channels to observe pages per session for each traffic channel.
If this metric is low, it usually indicates that the webpage content is not relevant or engaging enough for visitors to visit other web pages. Also, it may indicate some other technical fault like the site navigation is not user-friendly, maybe not responsive, etc.
Impressions are simply a record of how many times a particular page of your website appeared on the SERP, which makes it one of the most important SEO metrics. Also, impressions are the initial indicator of the performance of SEO campaigns, and more impressions indicate better SEO efforts, which will lead to a higher ranking. Every time your page appears in Google Search results, it's counted as an impression.
It is measured based on the primary observation, so even if the visitor doesn't scroll down to see the list, you will get your Impression rating. You can easily track the Impression score of your web pages from the Performance module menu under Google Search Console and improve it by applying effective SEO strategies.
Most SEO metrics track information such as authority scores, backlinks, page views, traffic data, and target keyword rankings. While these metrics are important, it's also essential to track the quality of your website content. As professionals browse your website, they will notice vital attributes such as Website structure, format, content, and graphics.
You should provide your visitor with the information they seek via engaging and descriptive content, and it will surely motivate their purchasing intent. Also, the content needs to be SEO optimized with a higher readability score.
So, that’s all about what are SEO metrics and the key SEO metrics to track the quality score of your website to improve the same for a better ranking on Google. Once you spend on website development, you expect to drive more prospective traffic toward your website, and for that, SEO tools will be the most effective. You can search “How to track SEO performance” in Google and select the best SEO metrics tools to improve your website traffic and overall performance.