Several startups are launched every year, but only a few of them become success stories. Some essential factors act as the catalyst behind a thriving startup brand, and digital marketing is one of them. When we talk about digital marketing, we cannot overlook the importance of SEO. The visibility of your website depends heavily on SEO. No doubt, SEO for startups is a crucial factor, mainly because they run on a tight budget and have higher expenditures.
Should startups invest in SEO?
In the world of online marketing, SEO is still relevant as an effective marketing strategy. It primarily focuses on extending a company's reach to its target audience. SEO techniques play a vital role in online marketing campaigns by helping companies get found in SERPs.
SEO is in digital marketing trend
SEO has worked as an effective digital marketing strategy for about a decade now. The tactics have evolved from time to time. Google is constantly upgrading the SEO guidelines to serve the users' intentions better, eliminating spam and ineffective tactics to provide a more refined SERP.
SEO influences search orientation
People always look for the same niche when they go through the search engine result pages (SERPs). If your product matches the niche, there is a high chance that your brand will get reflected in the search results. For example, if you search for any biking gear, the search engine might also show you products related to bikes, like engine oil, biking gloves, motorbike tires, etc.
SEO provides a source of unlimited organic traffic
Over 50 percent of web traffic comes from organic search results. That makes SEO for startups very effective, and when you rank on the first page, you'll see over 90% of that traffic toward your website.
Effective SEO strategy for startups
SEO doesn't require a huge budget and if done with a proper strategy, it can result in organic traffic that grows within just a few months. Additionally, you can drive other marketing tactics and influence all stages of the marketing funnel to maximize your revenue. So, if you want to know more about SEO for startups, check out the following strategies:
Engage effective marketing strategy
You should thoroughly understand the behavior of your regular customers to make your SEO campaign more effective. SEO strategy for startups depends on several crucial factors (eg. industry type, targeted location, budget, etc.). However, it should also appeal to its targeted audience. SEO campaigns usually create brand awareness and attract prospective customers. It helps in building brand loyalty and customer retention.
Keep patience during the initial stage
SEO is an investment that doesn't pay off overnight. Keyword research, content creation, and promotion processes take time. It takes more time for Google and other search engines to crawl and index your website content. So, you have to be patient and the hard work has to be done consistently, without losing hope.
Set your digital marketing goals
A result-driven digital marketing goal includes a range of metrics to set, track, and manage the performance of all your digital marketing efforts. SEO goals can be thought of as a pyramid structure, where results are depicted at the top and smaller goals at the lower levels. The ultimate goal of SEO is to reach potential users through organic search and convert them into regular customers.
Manage your useful resources
Resources mean costs and startups need to be mindful of them. SEO doesn't require a large advertising budget or expensive analyzing tools. However, it's not a free process either. Thorough research, optimized content, backlinks, and evaluating tools are the top four essential resources for SEO. Google Search Console, SEMRush, Moz Pro, Ahrefs, etc. are some of the best online SEO tools used by professionals worldwide. So, SEO for startups can be highly effective with the right counsel, prioritization, and tools.
Get the technical SEO factors in order
Technical SEO refers to website and server optimization that helps search engine spiders crawl and index the targeted website more effectively. In search results, search engines prefer websites with certain technical characteristics, such as secure connections, responsive design, and fast load times. You need to ensure that your website's security and structure meet the expectations of search engine algorithms, and that reflects in search results accordingly. Some vital technical SEO factors are as follows.
- Use Secure Sockets Layer (SSL). It is a security-based technology that builds an encrypted link connecting the web browser and server.
- You need to make sure that your site is responsive to any device. If the website is mobile-friendly, your viewers can go through it smoothly.
- Ensure your website’s loading speed is decent, which should be 0 to 4 seconds for the best conversion rates and SEO output.
- Avoid duplicate content, as that can be confusing for viewers, and can manipulate the search engine ranking.
- Create an XML sitemap to help search engines like Google understand your website while crawling through it.
- Enable AMP, which is a Google-backed project aimed at accelerating content delivery on mobile devices using a special code called AMP HTML.
- Add structured data markup to your website, which is code to help search engines understand and find the content.
Do proper keyword research
Keywords are a crucial search engine ranking factor, and proper keywords will put your website at the top ranking in SERPs. Keyword research helps you decide which ones are the best to target for your niche. It also provides you with valuable insight into what your audience is actually searching for on Google. The insights you gain from these real-world search terms can help improve your content and SEO strategies for startups.
You need to create high-quality, optimized content that attracts organic traffic to your website for a decent position in competitive SERPs. Developing a startup SEO strategy in the early stages of a startup requires a more innovative and agile mindset. Instead of competing for the most popular and used keywords, be prepared to seek out and seize opportunities that your competitors may be missing. Most importantly, listen carefully when your customers tell you their needs. Use this to inform the content that directly addresses the needs of relevant searchers for the best result.