In this blog, you'll get to have some of the best SEO tips that actually work and are easy and fast to implement.
Let's dive right through these, starting with the first SEO tip:
1. Preserve link equity by fixing broken backlinks
Broken backlinks are links that point to a broken page. And because they're pointing to a 404 page, your site isn't getting any value from them. But if you restore your broken pages with backlinks or redirect that URL to a live and relevant one, you should be able to get that value.
So first, we need to find pages with broken backlinks. To do that, you can use Site Explorer, which is free to use on your own websites.
To get started, enter any blog title and look for its broken backlinks report. Let's assume it is around 160 broken backlinks. So, all you need to do is redirect the URL with the typo to the correct one, and you'll be able to get a contextually relevant link from an authoritative website.
2. License your custom images with Creative Commons
Creative Commons licenses allow creators to license their content under copyright law. Meaning if you license out your work through Creative Commons, people can use your images on their site legally.
Now, this might not sound all that appealing, but some of these licenses require people to provide attribution to the creator, which often comes in the form of a link.
Now, despite the license not requiring attribution, they've managed to get around 7,000 backlinks where "creative commons" is mentioned in the anchor and surrounding text. And this is just the tip of the iceberg.
If you look at their anchors' reports, you'll see creator names as anchor texts which have led to thousands of referring domains. And yes, these are links because of attribution.
Now, you might be thinking - well, this is a stock photo site, so of course, people will link to them. That's probably true, but there are other sites like openfoodfacts.org that have also used this tactic in a pretty smart way. Their site has different food products from around the world. When you click one of these product pages, you'll find details about the product, ingredients, and even nutritional facts. All things that typically lead to links.
So if you have custom images or your own product stock photos, then you may want to consider licensing them with Creative Commons.
3. Repurpose blog posts to videos to own more strategically
SERP real estate. As I'm sure you've seen, Google is showing more and more videos on their search engine results pages. The vast majority of these results are from YouTube. Many people complain about this, but the way I see it is that your brand has the opportunity to own at least two spots on the first page of Google. And this is a big plus because the more SERP real estate you own, the more clicks and impressions you'll get.
Now, when you're choosing blog posts to repurpose, you don't want to choose any old blog post aimlessly on your site.
Instead, you'll want to look for SERPs with video results on the first page because this tells us that there's "video intent" for a query.
Just enter your domain or blog path and then get a keywords report. There are going to be a lot of irrelevant keywords there but target where just one of them needs to rank in the top 10.
First, you would want to narrow our data down to where YouTube ranks in the top 10 of Google because that's where the clicks are happening.
After getting the full list of keywords, you need to check which keywords will likely lead to the most search traffic from Google.
So now, run the search and check the Traffic Share to see the websites that get the most search traffic for the list of keywords. Then, you can click on the number of keywords to see the ranking videos and the estimated search traffic they get from Google.
Now, it's important to note that traffic estimations are based on just a single keyword. But in reality, pages can rank for hundreds or even thousands of keywords. So to see the total global traffic potential, just click on the caret beside one of the URLs. And once you've found a target, it's just a matter of looking at the SERP for the query, assessing search intent for top-ranking videos, and then repurposing your content to match it.
4. Go after low-hanging featured snippet opportunities
Featured snippets are excerpts from an article that usually appear at the top of Google's SERP. And because they typically appear at the top of Google, they usually get clicked on a lot.
Now, according to our study of 2 million featured snippets, you need to have a top 10 ranking position in order to win the featured snippet. So in order to find these opportunities, we need to find keywords where we rank in the top 10, and a featured snippet is in the SERP.
Then, get the Organic keywords report and filter out keywords that rank in positions 2 - 10. Now it's just a matter of checking out these SERPs, paying attention to the snippet format, doing a bit more digging into how your competitors have structured the snippet content, and then making adjustments to your post as needed.
5. Add internal links to boost important pages on your site
Internal links are the easiest way to pass PageRank throughout your site.
And you don't need to do outreach because you have full control over them. Now, there are tons of different ways to find internal linking opportunities. The easiest is to do a site search on Google.
Now, the downside to this method is that many of these pages will already be linking to your target page, assuming you've been adding internal links over time.
So, these were the major SEO tips that are fast and easy to do and have been proven to work for us and others, and now they'll help you thrive.