Technical SEO Best Practices For Beginners

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SEO is important for any website owner looking to get their site to rank higher on SERP. They can achieve significant results by following a few simple best practices. To ensures that your site is healthy and visible to search engines, you need to focus on technical SEO best practices! 

Once you get your website’s technical SEO right, it can help you attract organic traffic, which in turn can be converted into customers. The importance of technical SEO is not limited to just higher ranking. It can have other advantages too. So, in this blog, let us understand how to work on your website’s technical SEO. 

Logical hierarchy is crucial 

One of the most important things you can do is to ensure your site has a logical hierarchy. This simply means organizing your content so that it is easy for search engines to find and index. You can think of it as creating a mindmap of your website. There are lots of different ways to structure a website. But one common way is to have a homepage, with main topics branching out from there. These could be things like a services page, a blog, and an about page. Then from these main topics, you might have even more branches to other pages. 

These branches represent internal links, which are just links from one page on your site to another. And they help search engines understand the relationship between these pages. The structure of your website can have a big impact on how easy it is for search engines to find and index your content. A well-organized website with a clear hierarchy makes it easier for crawlers to access your pages and understand the relationships between them. This, in turn, can help improve your website's ranking in search results.

Work on your website’s loading speed

Slow-loading pages can be a major hindrance to a good user experience, and they can also negatively affect your search engine ranking. That's why it's important to make sure your pages are loading quickly and efficiently. In 2018, Google stated that page speed will be a key ranking factor for mobile searches. This means that sites which load slowly on mobile devices will be ranked low. 

However, Google has noted that this change will only affect a small percentage of search queries. So while it's important to have fast-loading pages, you don't need to obsess over every millisecond. There are two key things that every website should do in order to improve performance. 

  • Caching content is a great way to speed up delivery times
  • Compressing images can help reduce file sizes

By implementing both of these measures, you can see a significant improvement in your website's overall speed. As more and more internet users are switching to mobile browsing, you must ensure that your website is mobile friendly. Having a responsive website is absolutely essential. 

Ensure your website is visible 

Search engine optimization can be a complex and daunting task, but it is important to ensure that your website is visible and accessible to potential customers. There are many technical aspects to SEO, and some common issues include broken pages, orphan pages, duplicate content, and redirect chains. By understanding these potential problems and taking steps to prevent them, you can help your website rank higher in search engine results and attract more visitors.

Audit your website regularly

It's important to regularly audit your website to ensure that it is performing optimally from an SEO standpoint. There are a number of potential issues that could be negatively impacting your site's ranking and traffic, so it's crucial to identify and address them as soon as possible.

Our Ahrefs Site Audit tool can help you quickly and easily conduct a comprehensive analysis of your website to uncover any potential problems. There's no need to spend a fortune on web crawling tools - sign up for a free Ahrefs Webmaster Tools account to crawl up to 10,000 pages on each website you own. If there are any issues, you can click on the caret to know the details of the same. It will also help you find a solution. 

Conclusion

So, those are some of the technical SEO best practices you should follow. They will help your website get indexed and rank higher. The more you fine-tune the technical SEO part of your website, with time, you will start seeing significant results in the form of better performance and improved ranking. 

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