Weekly Checklist for Technical SEO: A Complete Guide

Team TypeStack
Team TypeStack ...
Nov 23, 2022  . 7 min read
Table of Content

In the vast field of search engine optimization (SEO), becoming entangled or distracted by specifics can be easy. Multiple technological elements must function properly for a website to maintain its search visibility.

This technical SEO checklist provides a comprehensive assessment of the status of your online presence and a heads-up on any new problems that require action as they arise.

You may use this checklist to evaluate the visibility of your website and adjust your SEO strategy accordingly.

Across a wide range of sectors, practically every person or team may benefit from the advice on this list. It is practical to determine your visibility using a technical SEO checklist.

The importance of Technical SEO analysis

The first step in creating a successful SEO plan is technical SEO analysis. Your strengths and weaknesses are highlighted, along with areas that need improvement for higher SERP ranks.

You unquestionably need an SEO analysis if you want to rank first in your industry, drive more traffic to your website, and achieve your company's objectives and growth targets. You may gain helpful information and develop a sound SEO strategy by creating a thorough SEO report.

Technical SEO is crucial since it essentially guarantees that your website is user-friendly and devoid of any technical problems that would impede search engines from understanding and ranking it. This technical SEO checklist will aid you in drawing organic traffic and converting those visitors into paying clients.

#1 Overview of the Search Console (takes up to 0-10 minutes)

The best place to begin is by visiting the Search Console and thoroughly auditing everything. A dashboard is already prepared for you and configured for your account; the data is directly from Google.

You have to search for critical mistakes. It is necessary to ensure that you search for significant and important issues.

Overview Section

  • Check for any peaks in the number of "Pages with mistakes" in the coverage summary. You should explore historical ones if this is your first time checking in a long time.
  • Look for trends and shifts in the enhancement overviews for features like AMP, Q&As, mobile usability, and more. Analyze if you see any abnormalities.
  • Monitor if there are any unusually large dips in traffic in the Performance summary. Massive drops might be an indication of a global technical SEO issue.

Coverage Section

Understanding how Google is indexing and crawling your site requires reading the Index Coverage section. Google uses this page to report crawling or indexing issues. The default Error view is the main item to check for, and you should go through the Details section. Line by line, scan and study the trend column. You should investigate more and determine the cause if anything seems out of the standard.

Sitemaps Section

This offers a plethora of information about your sitemaps and the sites they link to. It's especially useful if your sitemaps reflect various sections of your website's pages. Depending on your site, you should check the Last Read column to see if it has been crawled recently. Then, to view the mistakes that have been highlighted, you should look at the Status column. If this has significantly increased since last week, take notice to act decisively.

Manual Actions

Issues are rarely ever listed. However, you should always keep a check for significant problems. Issues should seldom occur; if ever, mention any manual activities if everything is done correctly. But to ensure your peace, it's worth doing once a week. You could spend days poring through each report in the Search Console since it contains so much valuable data.

#2 Analyze Page Speed Using Google Analytics (takes up to 3 minutes)

You can go to Google Analytics to analyze and assess page speed. Click on Behavior, select Site Speed, and then click on Overview. Head to Speed Suggestions for webpage timings and recommendations and to learn more. The objective is to determine whether anything significant went wrong during the past week. You should evaluate individual pages with a few different tools that delve into the details before taking any action.

The Chrome Lighthouse tool, available in the Dev Tools section of any Chrome-based browser, is a helpful Google tool for assessing and resolving page speed problems. An automatic, open-source tool called Lighthouse that can help your web apps run more smoothly and correctly. It audits a page by subjecting it to a battery of tests and then producing a report on the page's performance.

#3 Scrutinize the search results (takes up to 5 minutes)

Scrutinizing the search results is essential in the technical SEO checklist. Despite the fact that tools are helpful and time-saving, one should also regularly monitor the SERPs and not just when the tools indicate a substantial change. Simply enter your search terms to see if the tools reported match what you see in the SERPs.

Because search results are dynamic and can change depending on criteria like region, search history, device, and other personalization-related reasons, modest rank fluctuations are very typical.

#4 Check Robots.txt (takes up to 2 minutes)

The URLs on your website that a search engine crawler may visit are specified in a robots.txt file. This is mainly used to prevent request overload on your website. One of the most crucial ways to tell search engines which sites you want them to crawl and which ones you don't is through the Robots.txt file. The robots.txt file does not govern the indexing of pages; it simply regulates page crawling.

The file seldom changes, but it's still vital to ensure it's still there and that nothing was unintentionally added to it. Smaller sites may have one or two lines, while more significant sites may have highly complex configurations.

In the most extreme case, the robots.txt file might get changed to "Disallow: /" to block search engines from crawling while the pages are being developed on a staging server and then brought over to the live site with the disallow directive intact. This could happen on a website relaunch or a new site update from your development team. Each website has a new configuration weekly, so you should compare it to your setup to ensure nothing was mistakenly modified.

#5 Critically Examine Your Website (takes up to 3 minutes)

It’s an excellent way to use tools to analyze and examine your website. Doing a high-level checkup every week is a great habit. A thorough visual check of your website is essential every once a week to keep your SEO effective.

Search for anything that is obviously broken by starting at the main page and scrolling through. Take a brief peek at the code while you're also at it. Click all around the website, examining various page kinds and searching for any anomalies. Having direct access rather than depending on a third-party application will make you feel better and in control.

Weekly evaluations are adequate

The purpose of this tutorial is to show you how to keep track of your most urgent problems from a distance and identify the areas where you should put more effort into analyzing them.

A brief weekly checkup can be sufficient in most cases. You could encounter a severe canonicalization mistake in other weeks. Such a check guarantees prompt eradication of such problems and maintains your SEO efficiency.

By following this technical SEO checklist and ensuring a weekly procedure, you'll see a significant increase in productivity if you're behind on checking your technical SEO.

Final Thoughts

The technical SEO checklist can thoroughly examine the site's overall SEO condition. It helps you rise in the rankings. It also covers the subject of digital marketing and alerts you to any issues before they worsen or the website is entirely destroyed.

The objective is to confirm that the website's performance is at its peak and that all crucial indicators, such as crawling, indexing, and indexing, are in good working order.

Additionally, I advise executing an ongoing full technical SEO audit on your website to get a precise diagnosis and identify the most pressing problems.