The Ultimate Guide to SEO Content Writing

Team TypeStack
Team TypeStack ...
Nov 30, 2022  . 12 min read
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Search engine optimization is an $80 billion worth industry, and you are still scraping to get your money's worth? So, let's find out what you can do to make it right and, simultaneously, please your readers and search engines. 

We all know that content plays a significant role in attracting people to your website or landing page. The greater the content, the more the people remain stuck to it, giving you a boost in engagement and conversions. 

A long time ago, just writing good content with striking words would've been enough. However, in this digital age: apart from writing, you have to compete to make your content visible. And this is where you need SEO (Search Engine Optimization).

Do you know that 75% of internet users don't even scroll past the first page of a search engine? And without SEO, your content will remain lost somewhere on page 50 of search results. But, this doesn't mean you just have to rank higher because first-page ranking will only be helpful if you provide engaging post-click content.

So, let us guide you in writing Search Engine Optimized content that will rank higher and improve your SEO skills simultaneously.

Table of contents

  1. What is SEO writing?
  2. SEO content types
  • Listicles
  • Guides
  • Articles
  • Videos 
  • Blog posts
  • Infographics
  • Product pages
  1. Importance of SEO
  2. Steps to enhance your SEO content writing
  • Prioritize your audience
  • Put everything together
  • Create an attractive headline
  • Use keyword-rich phrases
  • Create a structure for your posts
  • Do social media posting
  • Encourage organic link building
  • Analyze your activity

5. When will it start working?

6. Shortcut to an SEO-friendly conclusion

6. Final words

What is SEO writing?

SEO content writing is a process where content is created for the purpose of ranking higher on search engine results. Also, it reflects that your content is of high quality and to the point.

This is achieved by researching relevant keywords and creating optimized content that can significantly respond to users' objectives. So, in simpler words, the content optimized for SEO is known as SEO content. 

Though, this can't be said for every good piece of content that ranks. Content that provides a great reader's experience and answers all the questions related to the target keyword that ranks well. 

Some people might question why to optimize for the target audience when it is easier to optimize for a keyword. The reason behind this is simple- Google works hard to satisfy its users, so when your content does the same, it ranks well.

For example, when a reader finds the answer to their question on your page, it automatically makes them spend more time on your site. And this eventually helps you with two leading ranking factors: increasing your click-through rate and decreasing your bounce rate.

SEO content types

There are different types of content that can help you connect with various customers in numerous ways. And after learning their names and their benefits, you would want to add them to your content marketing arsenal as soon as possible. Keep following to know all the details:

  • Listicles

Listicles are blog posts or articles written in a list-based format. They are also known as list posts and consist of over 20 different points on a specific theme. Usually, the list comprises various subheadlines, and written content underneath provides information about that point.

Also, listicles are great for search engine optimization (SEO) because they allow you to beef up your article with more keywords and phrases. You're letting search engines know your piece of content covers that specific keyword or phrase each time you list a new item with a subheading.  

For example: “101 newsletter ideas to try today”

  • How-to guides

Searching for instructions on how to do stuff is evergreen, and that’s why how-to content always remains popular. You can give your audience tips on various topics or materials in different writing guides. 

When beginning, look for how-to ideas in your own support and sales teams. Check the tickets from your help center, inbound emails, and customer calls to find out the most common questions for content ideas.

If somebody has to call or mail you to ask a question, it is most likely that they’ve already searched online but couldn't find it. Hence, writing how-to guides can add a lot of SEO value for you.

  • Articles

An article is a piece of writing which explains ideas, thoughts, facts, suggestions and recommendations based on a particular topic.

When we talk about an optimized article or SEO article, it is a piece of written content such as a blog post featured on your website as a page with a unique URL. In addition, it educates, informs and entertains your target audience with expertise as well as quality.

  • Videos

Image-based content is beneficial in grabbing the attention of your target audience. It helps convey information to your audience, build emotional connections and grow your business. 

It boosts rankings, allowing more people to see your site, which means more people will click on your link. But keep this in mind that they won't stay on your site very long if your on-page content isn't high-quality.

  • Blog posts

An online journal or informational website that depicts information in reverse chronological order is known as a blog. In other words, a platform where a writer or a group of writers share their views on an individual subject.

A blog post is any article, or news piece,  published in a website's blog section. It typically covers a specific topic or query, is educational in nature, ranges around 600-2000 words, and contains other media types like images, videos, infographics, and interactive charts.

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. In addition, blog posts that use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and make your site more appealing to visitors.

  • Infographics

An infographic is a collection of imagery, data visualizations, such as pie charts and bar graphs, and minimal text that gives an easy-to-understand overview of a topic.

It represents your message effectively and can sustain your readers' attention. When used together with other web elements, infographics facilitate higher ranking in search engines. Also, it makes complex topics enjoyable and easy to understand. This is part of the reason why businesses or brands prefer infographics over other types of content.

Not to mention studies have shown that content containing graphics or images can generate 94% more views compared to content without. Plus, if you include a link on the infographic, you can bring more visitors back to your website by boosting your number of backlinks.

  • Product pages

A product page is a page on a company website that showcases the product inventory a customer can buy. It is a page that helps customers decide what they want to buy according to different specifications like price, features, reviews, and product comparison.

Product pages are the most crucial part of your brand because they lure potential customers into buying from you. Also, they are important to help with your search engine rankings and bring in more traffic.

Importance of SEO

SEO is an affordable and excellent way to compete favorably with your competition. As mentioned above, SEO ensures that your content ranks higher and web pages become visible through the techniques it uses.  In addition, it enhances credibility by conducting keyword research and optimization.

Steps to enhance your SEO content writing               

1. Prioritize your audience

This step may sound easy to you, but it is still a tactic that companies usually forget about. As a business, it is extremely important for you to write and provide relevant content that appeals to and creates interest in its target audience. 

This doesn't mean that you have to write only about your product and services, though everything you write should be related to the industry to which your service/product belongs. So make sure you write SEO-friendly informative and educational content for your target audience.

2. Put everything together

Always try to keep your original content under your own domain name. This way, you'll be able to get the credit as well as the traffic that your website deserves. 

In addition, make sure you insert other original content such as videos, infographics, or whitepapers onto your website and share those specific links.

3. Create an attractive headline

Impression plays an important part in every field, and writing is no different. If not more, a great headline is as important as the content written under it. You can get traffic just by creating an interesting, clear and keyword-rich headline. 

Also, don't forget to write an amazing meta description, as it is the first door to your content. Potential readers will see your headline and meta description on search results and then decide whether they want to read more of it or not. 

4. Use keyword-rich phrases

If SEO content is the lock, then the keyword is its key. Using keyword-rich phrases in headlines as well as all other content pieces- blogs, articles, etc., can really uplift your readers' growth. Because the usage of keywords makes sure that your readers and search engines know what your post is all about. 

5. Create a structure for your posts

You may be the best writer who can write excellent and keyword-rich posts in minutes. However, all your content becomes insufficient if you don't put it in an organized manner or in a structure.

For example, if you want your readers to read your whole post, you need to engage them as much as you can. You can try dividing your content into small paragraphs and creating different subheadings to make your post more attractive to your readers.

6. Post on social media

Posting on social media can make a huge difference in your traffic and customers. Most of the power of social media lies in sharing, so when you use engaging descriptions with attractive CTAs (Call to action), people share it- resulting in the growth of your business. 

7. Encourage organic link building

Link building is a critical ranking factor in SEO. Try to link your articles and website in your post because if your article is picked by someone else, it will link back to your site. 

Not to mention, quality is everything. Quality content helps in increasing shareability. The great your SEO content is, the more likely other websites will try to link to it. 

8. Analyze your activity

Analyze your efforts. Google Analytics is one tool which shows you all the critical metrics to understand your audience and it's free. With it, you can check stats like page views and average time spent on your website. In addition to that, you can check your bounce rate and time on site to know about your readers/audience- how they interact and what they do after landing on your content.

SEO and content are equally important. Both of them need to have the quality to generate traffic and engagement on your website. 

When will it start working?

You must be eager to know when all these strategies will start working. And coming to an end, let's discuss how long you'll be waiting before your pages start to rank higher.

Based on the studies done within the industry and experiments, it takes a minimum of 100 days for content to ripen. This means it will take this long for Google to rank your page in SERPs. However, before those 100 days, your ranking will fluctuate significantly- shifting from one page to another.

Also, you need to remember not to base all of your judgments or KPIs on immediate SEO performance. Positive metrics take time to grow, so make sure your commitment to SEO and content marketing is long-term.

Shortcut to an SEO-friendly conclusion

Here are some of the major shortcuts to get an SEO-friendly conclusion:

  • Outline the message you want to give through your content. You won't need more than one, two or three sentences for that. What is it that you want people to look at your content for? Use your focus key phrase in the first sentences. Try to connect with an example or a question in your introduction. 
  • Add another few sentences where you place your content in a more general view. Write an answer to the question ‘so what?’. Make clear to the readers why a particular piece is important to them.
  • Add a call to action, aka CTA. Give your audience options on what to do next. Ensure to guide them to another page on your website. But you could also activate them to do something. If you’re writing content related to how to write great copies, you could activate them to look at the copies written on your website.

Final words

Writing persuasive SEO content takes a lot of research and planning. However, when done correctly, the results are worth everything. So, instead of releasing low-quality or thin content that doesn’t add to your value and only degrades your site gradually, take all the time you need to do it right to create well SEO-optimized content.

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