A Comprehensive Guide on Top Google SEO Ranking Factors

Team TypeStack
Team TypeStack ...
Nov 23, 2022  . 7 min read
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Google is the go-to place for all queries. But it is important to note that people rarely go beyond the first page. So what determines that your page will rank on the first page and get you the most views? Well, that’s where Google SEO ranking factors come into play. Thus, it is essential to learn what are the ranking factors for your website.

With Google analyzing sites based on hundreds of ranking indicators, it may be tough to determine where to direct your SEO approach for the best result. What we do know is that Google will continue to tweak ranking signals in order to best fulfill the demands of searchers.

This implies that even fresh SEO trends have their origins in the present algorithm - and it's totally feasible to rank high with a little innovation and SEO skill. This article will help you gain insights on google ranking factors and how you can grow your reach.

Meaning of Google ranking factors

It is essential to understand what are SEO rankings before developing your SEO strategy.

SEO is the practice of optimizing your website to rank as high in organic search engine results as feasible. When discussing search, we use the term "organic" to refer to unpaid search results. Google organic ranks are created by an algorithm that considers different features and SEO indicators that are your ranking variables.

According to Backlinko, Google SEO ranking factors 2022 uses over 200 factors in its algorithm for ranking websites. While ranking signals are far from restricted to this list, the ones listed below are among the most influential Google Ranking Factors.

Google’s Top Ranking Factors

  • High-quality content
  • Mobile-first
  • Page speed
  • Internal links
  • External links
  • On-page optimization
  • Page Experience
  • Site Safety

High-quality content

The essential component to rank your website is high-quality, relevant content. Your content must include useful information. Because of Google's algorithm upgrades, creating pages with no genuine value will land you nowhere.

Today's SEO requires high-quality content pages to do more than just be well-written and long-form. They must also consider the following in order to have a more significant presence in SERPs. Producing high-quality content entails creating pages that enhance time on page, decrease bounce rate, and deliver useful material to the user.

For that, you’ve to keep in mind the following points to curate relevant and high-quality content:

  • Write with the intended audience in mind. It is critical to determine who will be reading your article. For example, employ more formal text for an academic audience and more technical content for programmers.
  • To separate content, use bullets. Bullets assist you in explaining your thoughts more effectively and boost article readability.
  • Create captivating introductions to pique readers' interest. The conclusion should be excellent, including a call to action and your response summary.
  • You’ve to target keywords. Identify the primary and secondary keywords for which you wish to rank. The primary keyword should account for about 0.5% of the overall word count of the content. Although keyword density has become less important in recent years, it is still a useful strategy.

Mobile-first strategy

In March 2021, mobile-first indexing was officially finished. In simple words, mobile-first indexing is how Google indexes your website. If you have a distinct mobile website, its URL will be indexed and used for ranking rather than the desktop version.

While mobile responsive layouts are not essential for mobile-first indexing, you should optimize them for improved page experience, eventually contributing to rankings. In other words, even if your site's desktop version is excellent, your search engine ranking may suffer if it isn't optimized for mobile.

Page speed

Page Speed measures how quickly a person can access a page on your website. Your position on Google's Search Engine Ranking Pages (SERPs), along with other crucial elements like an SEO-friendly site layout and domain authority, will depend on how quickly your website pages load.

If you want to rank high in Google searches, you should focus on improving your web page performance. If you want to rank high on Google SERPs, your website performance must compete with the loading speeds of the top 10 organic page results.

Google is increasingly prioritizing user experience as a ranking element. Speed is one factor that influences end-user experience and, as a result, your page ranking. Statistics show that 47% of users anticipate loading websites in two seconds or less. And if a page loads in three seconds or more, 40% of users will leave.

Internal links

Internal link structure helps users and search engines in the discovery of pages. This implies that your strategy for connecting to other pages on your website should be user-centered. You may concentrate on how to direct visitors to a core set of pages.

You need to Consider how internal link structure can assist users in completing a conversion.

This requires you to prioritize your internal connection structure in five different areas, namely, assisting users, managing the flow of links, creating a plan based on specific content themes, canonicals, and prioritizing the indexing of particular pages.

External Links

External links are links that direct visitors from one website to another. They are frequently used inside material to give context and direct readers to another source containing extra significant information about the subject.

Outbound links may tell Google a lot about the site they're linking to, such as how authoritative and trustworthy it is. While links may lose importance in the following decades, they remain an active ranking indicator.

On-page optimization

On-page optimization is optimizing various front-end and back-end components of your website to rank in search engines and bring in new traffic. On-page SEO components include content, site architecture, and HTML elements.

On-page SEO is called "on-page" as the tweaks and changes that are made to optimize a website can be seen by its visitors. According to reports, 70% of internet marketers believe that SEO outperforms PPC in terms of driving sales.

Page Experience

Page experience directly correlates with user experience (UX). We have seen that new Page Experience improvements improve user experience and influence SEO. The link between page ranking and user experience has been known for some time, but its full extent has recently come to light. When deciding how relevant your webpage is to a given search query, search engines now examine criteria such as your web design and user data.

According to one study, 88% of internet users are less inclined to return to a site after a negative encounter. UX increases your site's findability, makes browsing easier, helps you convert visitors, and encourages customer retention.

Site safety

The s in HTTPS stands for secure. And the only method to make your site HTTPS rather than HTTP is to obtain an SSL (secure sockets layer) certificate. There are several options for obtaining an SSL, and the cost is determined by the amount of protection required and your hosting arrangement.

An unsafe website endangers consumers' online safety and may jeopardize your SEO efforts. Many popular websites now utilize HTTPS; if you don't, you risk appearing out-of-date and uninformed. This is why Google added HTTPS as a ranking criterion several years ago.


You should concentrate on "awesomeness," according to Google's John Mueller.

It entails a more complete and complex SEO approach for improved performance. To increase your visibility, you need to focus on google ranking factors and update your site accordingly.

These are not the only ranking variables available. It is necessary to grasp what are SEO rankings to adapt your strategy to the changing algorithm.

The most crucial thing to remember is that moving up the search results pages takes time. The optimization process necessitates continual effort to keep your site as fresh and relevant to your audience as possible. Organic growth will begin as long as your website is functioning and optimized with your target consumer in mind.