Content marketing is a great way to bring your brand and its products/services to the forefront of your target market. But it is equally important to document your content marketing strategy to actually get results. Do you know that over 80 percent of businesses with unsuccessful content marketing efforts never thought of documenting their content marketing strategy? In this blog, we will make things easier for you by sharing some proven strategies and techniques for content marketing.
Gone are the days when it was easy to generate traffic by publishing short blog posts of 500 to 600 words. Today, it’s more about quality than quantity! You even need to update your content on a regular basis to keep them relevant for Google and other search engines.
Before you start jotting down a blog, you need to ensure the topic is generating enough traction at that point in time. To figure that out, you should keep an eye out for topics that are generating quite a buzz online. You can check out your competitors’ blog posts to be more sure about your topic selection.
Alternatively, you may also look at podcasts in your niche. Let’s admit that podcasts are in demand these days, and you must leverage their popularity. They can even help you find amazing topics for your content marketing plan. Besides podcasts, online communities can also help you with great ideas. There is Reddit, Quora, and many other similar platforms where your target audience hangs out!
Once you’ve zeroed down on the topics, it’s time to find the right keywords. By right keywords, we mean the exact terms or phrases that your target audience uses to search on Google.
Here, you can use Google and YouTube suggestions- just type in one of the subjects you’ve finalized and then jot down the keywords that come up as suggestions in the search box.
Besides blogs, you can even choose to work on other forms of content, such as YouTube videos, native videos, eBooks, lead magnets, infographics, and more. You need to figure out which format will work best for you. In fact, you don't even have to follow one format. You could use the same topic and cover it using various formats.
According to WordPress, there are 2.5 million blog posts that go out every single day. If stats are to be believed, page views are down for the first time in 12 years! However, it's still completely possible to come up with awesome content that stands out. Your content just needs to be amazing. Here's how to do it.
When we say, promote your content, it doesn’t only mean sharing your content on social media platforms like Facebook, Instagram, or Twitter. Here we are talking about strategically promoting your content with the purpose of getting lots of shares, links, and online traffic.
So, how do you do it? Get the advantage of content roundups. These are blog posts curated as per the best-performing content in that week. Next, you can also use newsletters to grab more eyeballs. Each time you publish a blog post, create a newsletter and inform your readers about it. Likewise, you can also run Facebook ads to get more attention.
So, once you’re done publishing an amazing piece of content, it’s vital to measure its performance. Otherwise, how would you know if it is actually working? To measure it, there are two metrics - traffic and conversions. The entire point of content marketing is to generate more traffic. If your content isn’t generating enough traffic, maybe you need to try something different. Likewise, you can track conversions using Google Analytics. If you see the conversion rate going higher along with traffic, it means your strategy is working!
So, once you come up with relevant topics and figure out the keywords, make sure you hit the bull’s eye by promoting your content effectively. In addition to them, you should also focus on scaling your content marketing efforts. This way, the graph will keep going higher rather than touching a plateau phase.