User Experience: SEO Best Practices 2022 Series

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User experience is a critical component of SEO, but it's often overlooked. User experience is important for SEO because it determines how easy it is for users to find and use your site. If your site is difficult to navigate or slow to load, users will likely leave and go to a competitor's site. This will result in a lower search engine ranking for your site, as well as less traffic and conversions. In this blog post, we'll discuss why user experience is important for SEO and how to improve it.

In June 2021, Google rolled out the page experience update, which was an update completely dedicated to user experience. Here's what you need to look at when it comes to user experience: core web vitals. These ranking factors were patched in with the page experience update. It includes: 

Largest Contentful Paint or LCP: This is your loading performance. You should make sure it is faster than 2.5 seconds. Get a great host, pre-size your images, and defer or remove slow-loading scripts.

First Input Delay or FID: When someone interacts or clicks on your page, you want it to be faster than 100 milliseconds. Again, this comes down to hosting and your server response time, and optimizing slow code on the page.

Cumulative Layout Shift or CLS: CLS is all about visual stability. When the page loads, you don't want boxes and colors jumping all over the place. You want this number to be less than 0.1. This comes back to scripts again.

For UX or user experience optimization, you also need to make sure your site is mobile-friendly. This means that when people look at your site on mobile, it looks normal. Everything fits on the page. The fonts aren't too big or too small. You can use Google's free mobile-friendly checker tool to see how your site performs in Google's eyes. 

Also, make sure that your site meets all of Google's safe browsing standards. That includes keeping it clean of malware and hacked content. Google provides another free tool with their Security Issues report.

And lastly, in the UX category, make sure you don't have any intrusive interstitials. This is when you have a bunch of pop-ups and display ads dominating the page on mobile. 

To improve your site's user experience, start by ensuring that it's easy to use and navigate. Use clear and concise labels for your links, and make sure your site loads quickly. You should also consider implementing responsive design, which will ensure that your site looks great on all devices. Finally, make sure your content is well-written and relevant to your target audience.

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