15+ Website Speed Optimization Strategies For 2023

Team TypeStack
Team TypeStack ...
Dec 16, 2022  . 8 min read
Website speed optimization strategies for 2023 (2022 & beyond) - TypeStack
Website speed optimization strategies for 2023 (2022 & beyond) - TypeStack
Table of Content

A user comes to your profile and what's the first thing that retains their attention? The speed! If your website takes more than 5 seconds to load, the user soon loses interest and moves on to your competitors. So, it's necessary to know how to optimize website speed in order to keep your traffic going and growing.

The speed of your website contributes to your user experience immensely. Because when it responds well, it creates an impact on the user's experience and makes them want to revisit it again and again.

What is website speed optimization?

The strategies and practices executed to make a website run as fast and as smooth as possible are called website speed optimization. Understanding how to optimize website speed can offer you the following benefits:

Lowers bounce rate

Bounce rate is determined by how many times the users visit your website and leave without staying for longer to go through it. If the speed of your website is compromised, your bounce rate tends to increase resulting in decreased traffic. However, speedy websites retain their users for longer.

Higher conversion rate

Conversation rate is determined by how many users who visit your website act on what they were looking for. If your website is smoothly running without any frustrating delays, the user is most likely to purchase the services you are offering or browse through them longer.

Improved User Experience

Your biggest goal with your website should be to provide a good user experience. The users of your website are those who generate your goodwill and revenue. A smooth-running website will always leave a good impression.

How to optimize website speed?

There are many steps that you can take to prevent your website from running slow or even improving its current speed. We have got you covered with the following list to help you improve!

1. Audit your website

To understand how to optimize website speed, you must check the existing performance of your website by doing proper SEO audit. This way you can track how your website is performing through different devices and figure out how its speed is being affected.

2. Prioritize Accordingly

Once you have audited your website, you will have a list of things that need to be fixed. But is it good to fix everything at once? No. Prioritize what needs to be fixed instantly and what can wait for some time. And the speed of your website is one of the major things that you need to keep in check.

3. Evaluate your type of host

It is possible that your hosting provider could be the reason behind your speed-related problems. Their geographical location and infrastructure could impact the performance of your website. Make sure you are choosing the right hosting provider for your website.

There are three types of hosting:


This is the most popular type of hosting around the world. Despite being a cost-effective option, they lower the overall performance due to split resources among various sites.

Virtual Private Server

VPS provides private resources to multiple users but can impact the traffic to your website if resource loads are high.


They are costly in comparison to the above two but can boost the speed of your website despite the resource load.

4. Optimize the images on your website

Who doesn't enjoy a visually pleasing website with excellent graphics? Graphics can enhance the aesthetics of your brand better. But, graphic-heavy content can also cause speed problems to your websites. Avoiding too many high-resolution images might help with the speed, compress and do optimize images. High-resolution images are used for a better user experience on a high-density display.

However, most times it is just a waste of resources that is slowing down your website and hampering the user experience. It can be more annoying if they are using mobile data to browse through the net.

5. Content Delivery System

When users are far away from the server, the time to load static files increases which can make a user bounce back. To avoid increasing these bounce rates, a content delivery system can be set in place.

A content delivery network is a collection of web servers dispersed over various regions that caters web content to end users according to their location. It will also optimize the delivery of static files. It can increase the loading time for users by having nearby servers situated.

6. Reduce your total redirects

Redirects may be a great way to connect your users with your top-performing pages but it also has a problem. An increased number of redirects puts more load on the server which reduces the speed of your website.

Update your redirects timely to keep your user's intact and also optimize the speed of your website.

7. Website Caching

At times when your website is being accessed by a lot of users at once, the server starts to work slowly. It needs more time to be accessed by each user.

Caching is the technique of keeping your website's most recent version on the hosting server and displaying it to visitors up until an update is made. This indicates that the web page doesn't render for each user repeatedly. A cached web page does not require repeated database calls.

8. Decrease the use of web fonts

Web fonts refer to the typography used for the world wide web. They are specially created for website use and are now being used very commonly.

But since web fonts add extra HTTP (Hypertext Transfer Protocol) to external resources, it negatively influences the speed of your website. To reduce this, use only the necessary fonts or opt for more modern formats.

9. Track your 404-error pages

A 404 error page is something the user lands on when the page they were trying to access has either been moved or deleted. To track and rectify these pages, plugins are used. But, excessive plugins can affect the speed of your website. Therefore, try using more external tools for tracking.

10. Time to First Byte

The amount of time it takes for the browser to receive the first byte of data from the server is known as the "time to first byte," or TTFB. This is a server-side issue, therefore you should spend some time fixing it because it has a big impact on the performance of your website as a whole.

WordPress Speed Optimization

After covering some basics that you can follow on how to optimize website speed, let’s go over a few specifics that you can keep in mind to improve the speed of your website created on wordpress.

11. Paginate your comments

Your main content and comments are displayed on the same page on WordPress by default. And if you have an active comment section, it takes the site longer to load.

Therefore, to avoid this from happening, paginate your comments to a different page. This will provide more space for your original content to load quickly. You can easily do this by going to settings in WordPress.

12. Limit or Disable your post revisions

Every time you save a post on WordPress, a copy is created and stored in your database. You can revisit the previous copies anytime. But this creates a pile that can slow down the loading process of your web page and affects your performance in general.

You can limit these revisions to 4 or whatever number you prefer to prevent stacking of copies and improve your speed.

13. Lightweight Theme

WordPress themes can also pose a burden on your web server, thus hindering the speed. Many themes use high-resolution statics that lowers the functioning speed of the website. Pick a theme that is light and simple to highlight your work and also look after the speed.

Shopify Speed Optimization

Site performance is extremely important for Shopify site owners. Understanding Shopify speed optimization can help them greatly with converting users and improving the visibility of their stores.

14. Replace GIFs with static

GIFs have become an evident trend over Shopify. They can add value as they are more interactive and creative. But, they are heavy and can increase the page's size by a lot. This can affect the speed of your website. Therefore, using more static images instead of GIFs can help you optimize your website speed.

15. Google Tag Manager

Google Tag Manager eases your process of adding and removing tags from your website without having to touch the code. And the best part about this tool is that it doesn't hamper the site's content and speed while being loaded.

16. Use more lazy load images

A lot of images are used in Shopify, which can create a negative impact on the website's speed. Using lazy loading images can ensure that all the images will not load at once, therefore not interfering with the speed of the website.

The Takeaway

Building a website is not a one-time thing but it requires constant maintenance. Whether it's a change in design or a URL, anything can directly or indirectly create an impact on the speed of your website.

Keeping a regular check on how it is performing can help you resolve any speed related issues at the earliest to allow your users to have a good experience.

We all know how much a website's speed affects the user experience. So in order to keep your traffic going and growing, you need to have access to advanced SEO features provided by TypeStack.