Here, we are going to discuss everything about dwell time, including what dwell time is, how it is different from your bounce rate, and what is the importance of dwell time.
So, without getting delayed, let's start with our topic.
What is dwell time?
Dwell time is the length of time a person spends looking at a web page after they have clicked a link on a search engine result page.
To understand it in more detail- let's suppose you have a website, so when users click on a particular link then, they visit your website. Then they can leave one interaction after interaction. And, if they simply visit your site to do nothing, then there will be no interaction.
However, on the other hand, if after spending five seconds on your site, they simply go back to your search engine result page, these five seconds will be known as dwell time.
Basically, the length of time people spend looking at the web page, they have clicked on the link on a search engine result page but just before getting back to that is the time known as dwell title.
Next, we have what the bounce rate is.
What is the bounce rate?
When someone visits a single page on your website and does nothing on the page before leaving, then the bounce rate is calculated.
It is somewhat the same as dwell time. When users click on your website link, they can visit your website and leave one interaction there when they visit. However, if they visit and do nothing and simply leave your website, that would be known as a bounce rate.
But how are dwell time and bounce rate different? Let's understand it now.
Difference between this dwell and bounce rate
In the case of dwell time, we have a time when users spanned in the website in case of bounce rate. The impact of time here is simple if users spend five seconds on your website, it means that user is not interested in your website, so that's why they immediately leave your website, but what happens if users spend five minutes on your website?
Let's take an example of two types of users. Suppose user one spent five seconds on your website, and user two spent five minutes on your website. In terms of your bounce rate, both these users are lead. These leads are null needs for us because, in both cases, users simply visit your website and they immediately leave your website. But for your dwell time, this is your positive lead when users spend five minutes on your website
because it means that the user is interested in your information and whatever information you added to your website. So these five main minute means a lot in the case of dwell time.
This is the difference between your dwell time and bounce rate now let's hop onto another question, that is, how you can increase your dwell time.
How to increase dwell time?
You have to produce longer and better content to increase your dwell time. Moreover, you can follow the following steps:
- You have to work with your content
- You have to prioritize user experience
- You have to give property that your user experience
Also, you have to format content with headings, subheadings and bullet points lists, and short paragraphs. To make it scannable, you have to keep low time below five seconds to improve the quality of your website and then test your site across browsers like Safari, Firefox, Chrome, and Opera.
So these are the steps we have to take care of just to increase our dwell time. If we can make our content as effective as possible, if we can make our content format this way, we have some headings, then have some bullet points list. It will become easy for the users to read the information that is also in an attractive form for users. Hence, this makes for a good user experience.
Furthermore, the webpage should also have a mobile-friendly version. Mobile friendly website is most important; you have to use your strategic internal linking. With the help of internal linking, you can increase your users' interaction. Also, with it, users can also visit the other pages of your website as well.
Engage with the comment section on your post. If you have a comment section, you have to give reply to every comment. Whether your comment is positive or negative, you have to give a reply for all that so that you have to know about your users in behavior on your particular post.
What your users want to see is what your users observe for your post. You have to take care of this stuff.
So, this is the basic about dwell time; what is your dwell time? What is it important, and how is it different from your bounce rate? Hope, you learned various things about dwell here to apply them on your website.