What is Technical SEO & Why Is It Important?

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To perfect your SEO strategy, you need to cover both technical and on-page SEO factors. It’s true that a significant percentage of websites struggle with optimizing their technical SEO. If you want your website to rank higher, you need to understand the importance of technical SEO. In this blog, we will focus on what is technical SEO and why it matters. It will help you perform regular maintenance of your website, ensuring that all its pages can be discovered and indexed by search engines. 

What is technical SEO?

It is the subcategory of Search Engine Optimization that focuses on optimizing your website’s infrastructure. It deals with your website’s technical components, such as URL structure, sitemaps, site navigation, schema, page speed, etc. Basically, technical SEO makes sure that your website aligns with the technical requirements of search engines. This way, your website can be easily crawled as well as indexed by search engines. 

Why technical SEO is important?

Search engines are the key to ranking on Google and other search engines. There are a few things you can do to make sure they can properly access, read, understand, and index your pages. Avoiding innocent mistakes like removing yourself from Google's index or diluting a page's backlinks is crucial. Here are four tips to help you achieve this goal.

Use the no index meta tag

The first tip is to use the no index meta tag. As search engines continue to index more and more pages, it is important to take measures to ensure that your own page does not get lost in the shuffle. One way to do this is to add a piece of code that tells search engines not to index your page. This may seem counterintuitive, but it can actually be very helpful, especially during the development phase of a website. For example, say you hire Design Inc to create or redesign your website. During the development process, they may create it on a subdomain on their own site.

As a website owner, it's important to be aware of the potential dangers of approving a design before it's migrated to your domain. One such danger is that the designers may forget to remove the meta noindex tag, which could lead to your pages being removed from Google's search index or never making it in there at all. In some cases, it may actually make sense to noindex certain pages deliberately, but this should be done with caution.

For example, our author's pages are noindexed because from an SEO perspective, these pages provide very little value to search engines. But from a user experience standpoint, it can be argued that it makes sense to be there. 

Focus on robots.txt

Robots.txt is a file that lives on your domain and tells search engine crawlers where they can and cannot go on your site. It's important to note that a website can have multiple robots files depending on how many subdomains it has. For example, if you have a blog on domain.com, then you would have a robot.txt file for only the root domain. However, you might also have an eCommerce site that is live on store.domain.com. Therefore, in this case, you could have a separate robots file for your online store. 

Rules for web crawlers explained

The rules for web crawlers can vary depending on the domain they are trying to access. These rules are created using directives, of which there are many different types. However, from an indexing standpoint, there are two directives, in particular, you should be aware of. There are two directives that control what a web crawler can do on your site: User-agent and Disallow. User-agent defines which crawlers this rule applies to. You would set its value to be the name of a particular crawler.

How to prevent crawlers from accessing certain parts?

There are times when it makes sense to block access to certain parts of your site or to specific crawlers. By setting the user-agent to an asterisk, you can tell all crawlers not to crawl any pages on your site. This can be useful in protecting sensitive information or preventing unwanted traffic. So, just set the user agent to "All crawlers," and set the disallow value to /wp-admin/. 

Talking about sitemaps

Sitemaps are important for any website. They list all the important URLs on your site, including pages, images, videos, and other files. This makes it easier for search engines like Google to crawl your site and index its content. Creating an XML sitemap can be complicated unless you know how to code. Fortunately, there are many tools that can help you automatically generate and maintain your sitemap.

There are a number of ways to ensure that search engines can find your sitemaps. One is to use a plugin like Yoast or Rank Math, which will automatically generate sitemaps for you. Another way is to use the Sitemap directive in your robots file. You can also submit your sitemap to Google Search Console.

Redirects - consolidating signals

A redirect takes bots and visitors from one URL to the other. Let’s take an example. You’ve got two pages on your blog site. One of them is an updated version of the other one. So, it would make sense to direct the old one to the current version, as they are highly relevant to one another. When you consolidate these pages, you are basically telling search engines to pass the signals to the destination URL from the redirected URL. This way, the issue of content duplication can be solved. 

Wrapping it up!

That’s all about what is technical SEO and the various ways to do it the right way. Once you start optimizing the technical SEO of your website, you will start seeing results eventually. The more you finetune the details, the better you will get at ranking your website.